In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
Carlyn Robertson
Carlyn Robertson leads the BookBub Partners marketing team. She's an expert on BookBub's tools, and ensures all authors and publishers know how to use BookBub to achieve their marketing goals and find new readers.Getting Started with BookBub Ads: Growing a New Pen Name
Over the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
Getting Started with BookBub Ads: Promoting a Debut Novel
In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
Getting Started with BookBub Ads: Driving Series Sales
In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
6 Mistakes to Avoid in Your BookBub Ads Targeting
One of the most important elements of any successful ad campaign is the targeting. Reaching an engaged and relevant audience is critical to driving clicks and sales, as well as keeping your ads cost-effective. With BookBub Ads, you can target BookBub and Chirp members by … [Read more...]
Do BookBub Deals Work for Permafree Books Multiple Times?
For authors looking to drive more book sales, running BookBub Featured Deals for free ebooks can be incredibly powerful, often driving tens of thousands of downloads. This influx of new readers typically leads to increased sales of an author’s other books and a significant … [Read more...]
6 BookBub Ads Features You May Not Know About
Here at BookBub, we’re constantly iterating on our platform and promotional tools to make them more effective and easier for our partners to use. We wanted to share some of the improvements we made to the BookBub Ads platform over the past year that you may have missed and … [Read more...]
Who Actually Sees Your BookBub Ads Campaigns? [Video]
Many authors and book marketers use ad auction platforms like BookBub Ads to promote their books to readers. BookBub Ads can be an incredibly powerful tool for running customized ad campaigns and driving book sales, but it can also be confusing if you’re newer to advertising … [Read more...]
The Best BookBub Ads of 2020
2020 has been a challenging and unusual year, but books continued to be an important source of solace, education, and entertainment for BookBub members. As the year draws to a close, we want to continue our annual tradition of highlighting some examples of the excellent … [Read more...]
How to Drive Audiobook Series Follow-On Sales on Chirp
For many authors and publishers, one of the primary reasons to discount a book is to generate additional revenue and exposure from follow-on sales. A Chirp Deal is a fantastic way to drive hundreds or even thousands of sales of a discounted audiobook, but it can also boost … [Read more...]
