In 2018, thousands of authors and book marketers used BookBub Ads, our self-serve display ads platform, to promote books to BookBub’s millions of readers. As the end of the year approaches, we wanted to share some of the most successful BookBub Ads campaigns of … [Read more...]
Carlyn Robertson
Carlyn Robertson leads the BookBub Partners marketing team, where she ensures all authors & publishers know how to use BookBub’s tools to achieve their marketing goals and find new readers. Follow her on Twitter @CarlynAtBookBub.How an Author Doubled First-in-Series Sales Using BookBub Ads
Many partners use BookBub Ads to continuously promote first-in-series books. Because you can run ads on an ongoing basis, you can introduce a consistent stream of new readers to book #1 and drive sales for the whole series. Eva Pohler doubled daily sales for her $3.99 … [Read more...]
Ads Bidding for Authors: Strategy Guide + Bid Calculator
Online advertising can be an effective, ROI-positive option in an author’s marketing tool kit for driving book sales and getting exposure to new readers, but figuring out the economics of auction-based ads can be a confusing and time-intensive process. Running profitable ads … [Read more...]
10 Successful Advertisers’ Tips for Targeting Readers with BookBub Ads
If you’re trying to drive book sales — whether you just launched a new release, you’re promoting a discounted title, or you’re looking to hook new fans — running ad campaigns is a great way to reach both existing fans and new readers. But how do you choose which readers … [Read more...]
How to Increase the Click-Through Rate of a BookBub Ads Campaign
BookBub’s power readers are always on the hunt for new content, and with BookBub Ads, authors and publishers can easily promote their books to this engaged audience. BookBub Ads give advertisers control over every element of their campaign — targeting, scheduling, budget, … [Read more...]
Should You Make a Book Available for Preorder? 14 Authors Weigh In.
Preorders are a significant part of many authors’ and publishers’ new release marketing plans, but there are several different strategies for using preorders to boost sales for a new book. We talked to 14 self-published authors to learn how they approach preorders for their … [Read more...]
Why Discounting Box Sets Can Dramatically Increase Sales
Running a limited-time price promotion is an effective way to increase sales or downloads of a book or series, but different types of promotions work best for different marketing goals. We’ve discussed before how discounting the first book in a series to free is an excellent … [Read more...]
Q&A with a BookBub Editor on Our Selection Process
We often get questions from our partners about the Featured Deal selection process. We have a team of in-house editors who review every book that gets submitted to BookBub, and I interviewed one of these editors to give our partners some more insight into her … [Read more...]
How BookBub’s Editors Pick Categories for Featured Deals
We’ve already shared how our editorial team chooses books for Featured Deals, but in addition to deciding which books to feature, there’s another element to their selection process — in which category should a book be placed? Our editorial team’s category decisions are … [Read more...]
11 BookBub Myths Busted
There are a lot of myths and misconceptions out there about how BookBub works — from how we select books to feature to what kind of behavior will get authors on a “blacklist” (this one baffles us!). We wanted to put some of the rumors we hear about most often to rest. … [Read more...]
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