You can choose to target your ad to reach specific readers based on any combination of regions, retailer preferences, categories, and author interests.
- Use regional targeting to reach readers who live in specific countries.
- Use retailer targeting to reach readers who prefer specific retailers.
- Use author targeting to reach readers who have expressed interest in specific authors. You can enter as many or as few authors as you’d like.
- Use book category targeting to reach readers interested in any number of book categories.
Note: Combining category targeting with author targeting means you’ll only reach readers who are interested in both the selected book categories and authors. To reach readers interested in the selected book categories and authors, you must create two separate campaigns:
- Campaign #1: Author targeting enabled
- Campaign #2: Category targeting enabled
As you adjust your targeting, the dial at the bottom of the page will give you an estimate of your maximum daily reach. This is not the number of impressions you will get — rather, this is the highest number of impressions you could potentially get if you had a higher CPM bid than all other advertisers targeting the same audience, and if your spend didn’t cap out at your maximum budget.
The targeting you choose should be based on your marketing goals. For example:
- If return on investment (ROI) is your primary goal, we recommend using author targeting to reach a very specific audience of readers and maximize your click-through rate.
- If exposure and scale are your objectives, try using fewer targeting options to reach a broader audience. For example, targeting all Contemporary Romance readers in the US will get you a higher maximum reach than if you choose specific romance authors, but your click-through rate is likely to be lower.