Are you overwhelmed by the amount of book marketing you seem to have to do? There are a ton of ways to promote a book — but you don’t need to do all of them in order to drive sales. Instead, focusing on tactics that reach the right readers with the right message at the right … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
10 Top Book Marketing Takeaways from RWA 2018
At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and … [Read more...]
How Readers Discover New Books to Buy [Infographic]
How are readers discovering new books these days? Where are they finding new titles most often? When are they most likely to buy? And what factors into their purchasing decisions? In order to better understand our readers’ purchasing behavior, we surveyed thousands of … [Read more...]
Book Launch Checklist: A Marketing Timeline for Authors
As a traditionally-published author, it’s important to supplement your publisher’s marketing campaigns with your own promotions so your lovingly crafted words reach as many readers as possible. Nowadays, readers want to personally connect with authors they like, especially … [Read more...]
10 Tips for Authors on Using Social Media from a Literary Agent
As a literary agent, I’m lucky enough to go to a lot of writing workshops, where I usually dish advice about one of two things: query letters or social media. When it comes to social media and publishing, digital platforms have a special place in my heart. After all, … [Read more...]
9 Top Book Marketing Takeaways from BookExpo 2018
At last week’s BookExpo 2018 — the biggest annual publishing conference in the US — several sessions and panels covered book marketing and sales topics. We gathered tips from experts at the leading publishers, literary agencies, and publishing or marketing vendors, and we’re … [Read more...]
25 Creative Ways Authors Use Images for Social Media Marketing
Whether you’re promoting a specific book or trying to drive exposure to boost an author’s brand, posting eye-catching images is imperative to capturing readers’ attention on social media. Some social platforms revolve around sharing visual content, including Instagram, … [Read more...]
How to Write 12 Books in 6 Months to Grow Sales & Populate a Backlist
Thanks to the rise of binge-reading and binge-watching behavior, today’s readers often plow through an entire book series quickly. I’m a binge-and-repeat reader myself — I will glom onto a series from start to finish, only to repeat the process months later with the same … [Read more...]
How to Easily Test a Book Cover Design to Sell More Copies
Think people don’t judge books by their covers? Think again. A book’s cover is the first thing potential readers see — whether they’re browsing online retailers’ search results, skimming their social media feeds, or perusing their BookBub emails. A great cover design can … [Read more...]
11 Ways to Promote Preorder Books that Drive Real Results
For a traditionally published author, a hefty number of preorders can increase a print run and create a sense of excitement around a new release. Early buzz may convince the publisher’s marketing team to take a book more seriously, and invest more time, creative brainpower, … [Read more...]
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