With the high volume of books launching each year, competition for readers’ attention is skyrocketing while publicity teams’ bandwidths are stretched thin — so publishers these days are asking their authors to take on more and more of their own promotional activities. In … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
7 Top Book Marketing Tips from DBW 2017
Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From … [Read more...]
BookBub’s Book Marketing Tools for Authors & Publishers
When you're putting together a new book marketing plan, you may be interested in trying new promotional tools to accomplish your goals. BookBub offers several book marketing tools for our partners to promote their books, and each option has its own benefits. Whether you’re … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2016
We love helping authors and publishers learn how to get more readers. So each week on the BookBub Partners Blog, we publish articles with actionable marketing tips, BookBub insights, and new book promotion ideas to inspire our readers. In 2016, we published dozens of … [Read more...]
5 Ways to use Facebook Groups to Build Book Buzz
Giving fans a dedicated community space can help them feel more connected to a book and author. While these communities might not have thousands of members, the fans who participate often become loyal advocates for the author, which is essential for creating word-of-mouth … [Read more...]
Promoting a Sequel in a Book’s Back Matter (With Examples!)
The end of a book is some of the most valuable marketing real estate an author or publisher has to promote a sequel. This is the exact spot where readers are primed to continue the characters’ story. But if the sequel isn’t effectively promoted in a book’s back matter, the … [Read more...]
17 New Release Marketing Examples We Love
The Big Day is fast approaching. The final edits are in, the cover looks great, and the blurb has been polished to perfection. Phew! As the numbers on your “Days Until Release” countdown wind down, it’s time to ramp up your marketing activities! In order to help you … [Read more...]
How I Launched My New Release and Sold 20K Copies
This summer I released Earth Alone, the first novel of my newest indie-published science fiction series, Earthrise. In its first seven weeks, the novel sold over 20,000 copies and received millions of page reads in the Kindle Unlimited library. Before the launch, my goal … [Read more...]
Marketing a New Book: 6 Tactics Authors & Publishers Love
When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about … [Read more...]
9 Ways to Market a Book After the New Release Buzz Dies Down
Myth or fact?: Once a book has launched and the new release buzz has died down, there’s nothing you can do to market that book except publish the next one. Myth! With a little creativity and persistence, you can continue marketing a book to effectively reach new readers … [Read more...]
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