BookExpo held their annual publishing conference last week in New York City. There were plenty of sessions and panels focused on book marketing, so we gathered several exciting takeaways we wanted to share with our readers. From consumer data to personalized marketing … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
Publishing Conferences: How to Know Which are Worth Attending
Publishing conferences and events can be a valuable resource for many people in the publishing industry. In fact, you can often find BookBub representatives giving workshops or sitting on panels at these events, because we find the chance to connect with authors and other … [Read more...]
How I Got 25K More BookBub Followers (and Why I Did)
As an author who’s written 57 traditionally- and self-published books over 27 years, I love the creative process of writing — the part of my career that involves quiet solitude, characters who do what they're told, and a relaxed writing wardrobe. Don't get me wrong, it's … [Read more...]
Promoting a Series to Keep Readers Hooked
We authors often discuss how to promote individual novels. We know about running advertising campaigns, building mailing lists and websites, pricing and discounting, and so on. But trying to promote a series of novels is a different beast — you need to convince readers to … [Read more...]
Using Back Matter to Sell More Books [Infographic]
An ebook’s back matter — the pages that follow the end of the narrative — is prime real estate for promoting other books. We surveyed 250 authors to gather data on how back matter promotions helped increase sales of their other books, and what sort of back matter promotions … [Read more...]
How Traditionally Published Authors Market Their Books (Free Flipbook!)
With the high volume of books launching each year, competition for readers’ attention is skyrocketing while publicity teams’ bandwidths are stretched thin — so publishers these days are asking their authors to take on more and more of their own promotional activities. In … [Read more...]
7 Top Book Marketing Tips from DBW 2017
Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From … [Read more...]
BookBub’s Book Marketing Tools for Authors & Publishers
When you're putting together a new book marketing plan, you may be interested in trying new promotional tools to accomplish your goals. BookBub offers several book marketing tools for our partners to promote their books, and each option has its own benefits. Whether you’re … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2016
We love helping authors and publishers learn how to get more readers. So each week on the BookBub Partners Blog, we publish articles with actionable marketing tips, BookBub insights, and new book promotion ideas to inspire our readers. In 2016, we published dozens of … [Read more...]
5 Ways to use Facebook Groups to Build Book Buzz
Giving fans a dedicated community space can help them feel more connected to a book and author. While these communities might not have thousands of members, the fans who participate often become loyal advocates for the author, which is essential for creating word-of-mouth … [Read more...]
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