If you’re launching a sequel or companion to a previously published book, how can you carry your audience to the new book? And how might your marketing strategy differ if the newest book is self-published, and the prior books were traditionally published? Beth Revis had … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
Top 8 Email Marketing Takeaways from DBW 2016
Gathering email addresses and the right to market to them — what Seth Godin long ago dubbed "permission marketing" — is a crucial part of any author or publisher's marketing effort. What kinds of books and email campaigns work best? What are some of the best practices … [Read more...]
Top 8 Book Marketing Takeaways from DBW 2016
This week, Digital Book World held their annual conference on digital publishing in New York City. This year the conference was buzzing about book marketing, data, and discovery, among other topics. And from SEO to author branding, many sessions focused on connecting with … [Read more...]
Going from a Small Indie Press to a Traditional Print Deal
What does it take to get from a small, independent digital-first press to the New York Times bestseller list — and a deal for a new book with a Big Five publisher? Kate Moretti knows. That’s exactly what happened to her when she published her debut novel, Thought I Knew … [Read more...]
9 Free Tools That Can Help Build Buzz for a Book
Everybody knows buzz is an important part of book marketing. It can help catch book reviewers’ and bloggers’ attention, which can in turn drive sales. But how do you create buzz? How do you get people talking about a book? Obviously, one way is to get Beyoncé or Taylor … [Read more...]
9 Author Website Trends You Need to Know About
Do you have an author website? Take this quick survey to tell us why or why not. These days, author websites are much more than static business cards. They’re now a valuable marketing tool serving as the hub of an author’s online activity, from displaying their books to … [Read more...]
Marketing a New Book Release that’s Part of a Long Series
Marketing a new release that comes late in a series is often different from marketing a standalone or early series book, yet the goals are similar: catch readers’ attention and build a loyal fan base. To provide our readers with insights on the challenges (and … [Read more...]
16 Publishers Showcasing Their Books & Authors on Pinterest
Today 42% of all online women and 13% of all online men use Pinterest. Those numbers make Pinterest one of the world’s most popular social networking sites — and they’re attracting publishers hoping to reach more readers. In case you’re not familiar with Pinterest, it’s … [Read more...]
5 New Year’s Resolutions All Book Marketers Should Make
It’s almost the new year, which means it’s time to put together that good ol’ list of New Year’s resolutions. You might already have personal resolutions (work out at least three times a week!), but the new year also presents an opportunity to smarten your book marketing … [Read more...]
How to Know Your Book’s Cover Needs a Redesign
Potential readers need to be intrigued by a book’s cover to click through and check it out. Our testing has shown that a cover alone can account for a 30% difference in clicks on a BookBub Featured Deal, and other sources have reported similar results. So if your cover … [Read more...]
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