Do you have an author website? Take this quick survey to tell us why or why not. These days, author websites are much more than static business cards. They’re now a valuable marketing tool serving as the hub of an author’s online activity, from displaying their books to … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
Marketing a New Book Release that’s Part of a Long Series
Marketing a new release that comes late in a series is often different from marketing a standalone or early series book, yet the goals are similar: catch readers’ attention and build a loyal fan base. To provide our readers with insights on the challenges (and … [Read more...]
16 Publishers Showcasing Their Books & Authors on Pinterest
Today 42% of all online women and 13% of all online men use Pinterest. Those numbers make Pinterest one of the world’s most popular social networking sites — and they’re attracting publishers hoping to reach more readers. In case you’re not familiar with Pinterest, it’s … [Read more...]
5 New Year’s Resolutions All Book Marketers Should Make
It’s almost the new year, which means it’s time to put together that good ol’ list of New Year’s resolutions. You might already have personal resolutions (work out at least three times a week!), but the new year also presents an opportunity to smarten your book marketing … [Read more...]
How to Know Your Book’s Cover Needs a Redesign
Potential readers need to be intrigued by a book’s cover to click through and check it out. Our testing has shown that a cover alone can account for a 30% difference in clicks on a BookBub Featured Deal, and other sources have reported similar results. So if your cover … [Read more...]
10 Top Questions to Ask Before Hiring a Book Publicist
Hiring a book publicist can be a worthwhile expenditure if you need help building your book’s platform, or if you’d like to supplement your existing marketing efforts or those of your publisher’s publicity team. While you might be able to do marketing for yourself, hiring … [Read more...]
Publishing a Sequel: 8 Book Marketing Tips You Need to Know
Whether you’re publishing the next book in a duology, trilogy, or a longer series, launching a new sequel is a huge opportunity to capitalize on the success of the previous books while capturing new readers. You’ll already have a built-in fan base eager for more, but you … [Read more...]
4 Critical Edits to Make to Your Book’s Description Copy
A book’s description on retailer product pages impacts both readers’ purchasing decisions and the book’s discoverability. Not only does it inform potential readers about the book’s content and entice them to buy, but it also helps retailers and search engines like Google … [Read more...]
8 Tips on Creating Single-Author Box Sets to Sell More Books
If you’ve published a series or have an extensive backlist, bundling some of these books into a box set can be an effective way to drive sales and reach new readers. Box sets are usually priced to let readers spend less than if they had purchased each book in the set … [Read more...]
How to Market An Ebook to a Niche Audience of Readers
Knowing how to market an ebook to a niche audience can help you run more effective promotions. This way, you can spend your money and time on channels that reach the readers most likely to purchase your books! First, you need to learn about your target audience, how they … [Read more...]
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