Running a limited-time price promotion is an effective way to increase sales or downloads of a book or series, but different types of promotions work best for different marketing goals. We’ve discussed before how discounting the first book in a series to free is an excellent … [Read more...]
BookBub Featured Deals
We have plenty of tips on how to run a successful price promotion! By discounting an ebook and promoting it with a BookBub Featured Deal, you can boost book sales, hit bestseller lists, and get new power readers. Here are a few of our top posts on running Featured Deals:
Q&A with a BookBub Editor on Our Selection Process
We often get questions from our partners about the Featured Deal selection process. We have a team of in-house editors who review every book that gets submitted to BookBub, and I interviewed one of these editors to give our partners some more insight into her … [Read more...]
How BookBub’s Editors Pick Categories for Featured Deals
We’ve already shared how our editorial team chooses books for Featured Deals, but in addition to deciding which books to feature, there’s another element to their selection process — in which category should a book be placed? Our editorial team’s category decisions are … [Read more...]
11 BookBub Myths Busted
There are a lot of myths and misconceptions out there about how BookBub works — from how we select books to feature to what kind of behavior will get authors on a “blacklist” (this one baffles us!). We wanted to put some of the rumors we hear about most often to rest. … [Read more...]
7 Top Ebook Price Promotion Stats You Need to Know
Authors and book marketers are always looking for ways to increase discoverability and revenue of their backlist books, and price promotions are a known way to reach a high volume of readers. But how can you run the most effective promotion possible? Using data to determine … [Read more...]
What Else Are Your BookBub Readers Reading? [Infographic]
The average BookBub subscriber signs up for eight categories. What categories are your readers subscribing to? Do Fantasy readers disproportionately subscribe to Science Fiction as well? If someone signs up to receive Christian Fiction books, are there certain categories … [Read more...]
How to Use Price Promotions to Market a New Book Release
When you release a new book, your existing book backlist can be a valuable promotional asset. Not only will existing fans gobble up your newest work, but discounting your own backlist book can help attract brand new readers and drive sales for a full-priced new book. In … [Read more...]
When is the Right Time to Discount Your Book?
Discounting an ebook can be an effective way to drive a high volume of downloads, increase revenue, boost a book up the retailer rankings, build author buzz, and more. And promoting that discount via services like BookBub can expose the book to millions of power readers … [Read more...]
The 4 Most Common International Ebook Discounting Errors
International markets can be an effective source for finding new readers. When you submit your book for a BookBub Featured Deal, you can choose to run a price promotion to all of our international editions, which include the UK, Canada, and India. This will help you find new … [Read more...]
Will You Sell More Books on a Holiday?
Timing plays a crucial role in any ebook marketing strategy, and knowing when to discount your book can mean the difference between a successful promotion and one that doesn’t meet expectations. With the winter holidays fast approaching, we were curious to find out how … [Read more...]
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