Sasha Wolfanger is BookBub’s manager of member acquisition. Hailing from the beautiful state of Hawai’i, Sasha fell in love with Boston while attending college in the city. Sasha’s interest in all things creative and numeric led her to develop a passion for helping companies grow their user base, which she honed while working for a student loan and textbook services startup. Now that she’s at BookBub, she’s responsible for managing consumer-facing marketing campaigns — in other words, converting book lovers into BookBubbers, one reader at a time!
1) Describe your role at BookBub in one sentence.
My job is to find readers across the web and make sure they know that BookBub is the absolute best way to discover new books and authors they will love at a fantastic price.
2) What’s one thing people don’t know about your job?
It requires a lot of math! Something I wish I had known when I got into online marketing…
3) What’s something you do every day that’s unique to your position?
Every day I keep track of the number of potential readers we reached across all forms of advertising and how many of them became subscribers. Then, I use that data to drive various tests to make sure we are always converting a higher number of readers into BookBubbers!
4) What’s the most exciting thing about working for a startup?
The ability to move fast! We can set up tests within a few hours and often get results within a day or two. Moving up the learning curve quickly allows us to learn more about our subscribers and tailor our offering to meet their needs/wants.
5) Why did you join BookBub? What do you love about working here?
I joined BookBub because it addresses a pain point in the reading world no one else seems to have solved quite yet. I love how the product is innovative yet simple at the same time. Plus, decisions here are made based on data so at the end of the day, the subscribers fuel the decisions behind the product. There are so many directions we can go as a company and it’s exciting to see where we will end up!
6) What’s your fondest book-related memory?
In high school I wrote a killer AP essay on Hamlet. I never minded Shakespeare, but he wasn’t exactly my favorite. There was something about Hamlet that clicked with me though! I still have that paper somewhere… (Yes, it was a pen and paper essay! Laptops and tablets weren’t yet common in the classroom… I’m dating myself here.)
7) What’s your favorite book?
I have a terrible book memory. The first one that comes to mind is Flowers for Algernon. I think it’s the first book that ever tore at my soul! I’m not usually into science fiction but this one really tugged at my heart strings.
8) Pick one: flying or teleportation. Why?
Teleportation, because I sit in a lot of traffic. Every day. Twice a day.
9) Where would you go if you could fly anywhere in the world right now (for free), and why?
Hawai’i! Because I grew up there and my family is still there and it’s a really expensive plane ticket!
10) Why did you choose the book you’re currently reading?
I’m currently reading Opium Fiend by Steven Martin, which was a book we ran last week. I love the show Locked Up Abroad on NatGeo and this sounded like an episode right out of the show!
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