Like so many people around the world, our team reacted with horror and despair to the killings of Ahmaud Arbery, Breonna Taylor, George Floyd, and so many other Black people killed by police or denied swift justice by the state after being killed. These dehumanizing … [Read more...]
How I Promote My Audiobooks to Skyrocket Sales
Anyone “tuned in” to publishing will tell you the audiobook market is growing by a whole heckofalot. A survey in July 2019 by the Audio Publishers Association demonstrated how audiobooks are continuing to lead the book/publishing market in growth, with $940 million in sales … [Read more...]
New: Promote Chirp Audiobooks with BookBub Ads
We're always looking for new ways to help our partners connect with readers, so today, we’re excited to announce a new targeting option for the BookBub Ads platform that we’ve been working on for the past several months — you can now directly target Chirp members and other … [Read more...]
How the Book Community Is Helping Children & Parents During COVID-19
With schools closed around the world, kids now depend on their parents and virtual learning for their education, and many parents are splitting time between their jobs and 24/7 childcare. During this time, authors, publishers, bookstores, and libraries have been providing … [Read more...]
Using BookBub Ads to Generate Steady Book Sales
When I was asked to write about how I use BookBub Ads, I said, “Really? Me?” I don’t have a system with hard and fast rules. If you’ve ever inherited a family recipe that includes pinches of this and that, mix until smooth, and cook until done, my inexact method will be … [Read more...]
Virtual Book Launch Events: 8 Ideas from Authors
Despite the COVID-19 crisis, many books are still launching each week. Due to shelter-in-place orders and the need for physical distancing, launch parties at bookstores have of course been canceled. Because of this, we’re getting questions from partners about how to connect … [Read more...]
How Reader Behavior Is Changing During the COVID-19 Crisis
Over the past few weeks, we've been aiming to share information on this blog that we hope is helpful to our author and publisher partners as they navigate the evolving COVID-19 crisis and its impact on the publishing industry. One question partners have been asking us is how … [Read more...]
15 Ways Authors are Using Instagram to Overcome Physical Distancing Challenges
Physical distancing is imperative to contain the spread of COVID-19, and as such, book conferences, festivals, launch parties, and book tours have been canceled for the next few months. We’ve found that many authors are turning to Instagram to bridge the gap caused by these … [Read more...]
How Publishers Are Approaching Book Marketing During COVID-19
Last week we shared examples of how authors are approaching promoting their books during COVID-19. But publishers are facing many similar challenges, from navigating how to continue marketing while people are facing sickness and unemployment to keeping sales up as bookstores … [Read more...]
How Authors Are Approaching Book Promotion During COVID-19
Over the past few weeks, we've heard from partners that they aren't sure how to approach promoting their books in the midst of the global COVID-19 crisis. It can be uncomfortable to market and promote while people are facing job losses and illness. At the same time, many … [Read more...]
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