BookBub Ads can be an incredible tool for driving sales, reaching new readers, and running cost-effective ad campaigns. But because there are so many variables to adjust for each campaign, it can be hard to know what to change to find a winning combination and get the … [Read more...]
How to Promote Your Book for Free
So, you just put out a new book! (Hooray!) Or maybe you have that one book that never really got the sales or exposure you wanted it to get. With all the marketing tools available online, promoting a book — whether it’s a new release or a title that’s been sitting in your … [Read more...]
10 Top Book Marketing Articles from BookBub in 2018
Here at BookBub, we love helping authors and publishers learn to sell more books. One way we do this is by publishing actionable marketing tips and publishing insights on the BookBub Partners Blog each week. We aim to provide real-life case studies, ideas, and data from … [Read more...]
The Best BookBub Ads of 2018
In 2018, thousands of authors and book marketers used BookBub Ads, our self-serve display ads platform, to promote books to BookBub’s millions of readers. As the end of the year approaches, we wanted to share some of the most successful BookBub Ads campaigns of … [Read more...]
13 Creative Ways Authors Announced Their Book Launch
Grabbing readers’ attention for a new book can be particularly challenging, especially in such a crowded marketplace. Launch day is a great opportunity for authors to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive … [Read more...]
9 Ways to Share Your Favorite Books With Fans
Every author understands the value of people recommending their books, driving exposure via word of mouth and ultimately boosting sales. But what some authors might not know is the value of making book recommendations themselves. Recommending books can be a great way to … [Read more...]
10 Biggest Book Marketing Mistakes You Need to Stop Making
Authors write books to share their stories with the world, but sometimes that compulsion can lead them astray. Here are some of the biggest book marketing mistakes many authors make at various points in their careers — and how to course correct if any of these sound … [Read more...]
How an Author Doubled First-in-Series Sales Using BookBub Ads
Many partners use BookBub Ads to continuously promote first-in-series books. Because you can run ads on an ongoing basis, you can introduce a consistent stream of new readers to book #1 and drive sales for the whole series. Eva Pohler doubled daily sales for her $3.99 … [Read more...]
The Ultimate Guide to Promoting a Book Launch [Free Download]
As an author, a marketer at a publishing house, or anyone else working on a book release, there’s a wide array of tactics you can use to promote a book launch. To help you develop a marketing plan for your next release, we created The Ultimate Guide to Promoting a Book … [Read more...]
Publishing Trends: Tropes Readers Adore Across 15 Fiction Genres
Whether you’re looking to write to market or are scouring manuscript submissions for your next acquisition, knowing what tropes appeal to readers can help inform your decision. We see different trends in different categories. And studying these publishing trends, especially … [Read more...]
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