Today we’re excited to announce a new BookBub feature for authors. Any author can now claim and update their own BookBub Author Profile. Every day BookBub connects authors with millions of readers via our daily Featured Deals email. We know price promotions are an … [Read more...]
What is the BookBub “Halo Effect”?
Books featured in the BookBub email typically experience a significant spike in downloads, leading many titles to soar in their retailer rankings, perform better in recommendation algorithms, and sometimes even hit major bestseller lists like The New York Times or USA Today. … [Read more...]
8 Tips on Creating Single-Author Box Sets to Sell More Books
If you’ve published a series or have an extensive backlist, bundling some of these books into a box set can be an effective way to drive sales and reach new readers. Box sets are usually priced to let readers spend less than if they had purchased each book in the set … [Read more...]
BookBub Has Launched New Mystery Lists!
In order to reach readers most likely to purchase your books, you should run targeted marketing campaigns to an audience interested in your genre. BookBub’s partners have found great success running Featured Deals for this reason — they’re able to send their books to … [Read more...]
How to Market An Ebook to a Niche Audience of Readers
Knowing how to market an ebook to a niche audience can help you run more effective promotions. This way, you can spend your money and time on channels that reach the readers most likely to purchase your books! First, you need to learn about your target audience, how they … [Read more...]
Tips on Using Blog Tours for Book Marketing
A book blog tour is a marketing initiative in which an author — instead of physically visiting a bookstore or event location — is a “guest” on a blog via a post including giveaways, contests, interviews, guest posts, videos, excerpts, etc. Blog tours are a great alternative … [Read more...]
How to Identify a Target Audience For Your Book Marketing
When marketing a book, targeting too broad of an audience is a common mistake many authors and book marketers make. In an age where many readers have access to virtually any book at any time, it's incredibly difficult to make a single book stand out. Historically, bookstores … [Read more...]
How Engaged Are BookBub Readers in Your Genre?
Sales differ significantly across BookBub categories. But how much is that variation due to simple differences in subscriber counts vs. discrepancies in reader engagement? We can start to answer this question by examining how average purchase rates — or the percentage of … [Read more...]
New BookBub Lists: Dark Erotica, Business, True Crime, Parenting
Targeting your book marketing campaigns to fans of your genre is one of the most effective ways to reach relevant readers. That’s why our partners’ Featured Deal campaigns are so successful — they target distinct category lists, reaching members who will be most interested … [Read more...]
What are the Most Popular Title Trends in Your Genre?
Your book title — along with your cover — is the first thing a potential reader sees, and can be the deciding factor between hitting the buy button or not. Your title is a great opportunity to indicate genre, plot, atmosphere, or characters. Readers like to know what they’re … [Read more...]
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