Ebook price promotions can be a great way to drive sales, boost revenue, and build buzz for an author. To run a price promotion, you simply discount one of your books across retailers for a limited amount of time. The aim is to generate interest among bargain ebook buyers, … [Read more...]
Which Book In Your Series Should You Discount?
Savvy authors and publishers know that publishing a series can effectively generate repeat purchases because readers become invested in the world and its characters, and become eager to see more of them. They also know discounting books in a series is a powerful marketing … [Read more...]
4 Ways Self-Publishing Has Changed My Writing Career
Authors often grapple with the choice between traditionally publishing and self-publishing their books. We want to provide our readers with insights from experienced authors so it’s easier for them to make this choice. Bestselling hybrid author Claire Cook agreed to share … [Read more...]
How to Add Links To Your Ebook’s Back Matter
A few weeks ago, we discussed how to cross-promote your books in the back matter. This space is prime real estate for selling more of your other books. If your book is a great read or if it ends in a suspenseful cliffhanger, readers will be eager for more when they reach the … [Read more...]
How to Get Readers Hooked from Your Ebook Sample
Ebook samples are a great way to hook readers and get them interested in your story. But how can you make sure your first chapter entices readers enough to buy your book? One method is to create an “opening disturbance.” James Scott Bell, a bestselling thriller author and … [Read more...]
How to Improve Your Description Copy to Sell More Ebooks
Your book description on retailer sites like Amazon is one of the most important ebook marketing elements at your disposal. Your cover and title will catch potential readers’ attention, but your description is what will make the sale. The strongest part of your description … [Read more...]
4 Book Marketing Goals You Can Achieve with Price Promotions
We already know that running price promotions is an effective book marketing tactic. But before you drop the price of any of your ebooks, you should have a specific goal in mind. Without a clear goal, it will be impossible to measure whether your promotion was a success. And … [Read more...]
6 Ways to Get More Readers to Review Your Book
Reader reviews sometimes seem like the ultimate catch-22 of ebook marketing: While you need them to gain credibility and sell your work, getting feedback from readers is difficult to do without selling copies in the first place. However, there are several great ways to … [Read more...]
5 Steps to Writing a Killer Elevator Pitch for Your Book
You may think that elevator pitches are only for high-tech startups, job hunters, or Hollywood screenwriters, but being able to succinctly summarize your book in a very short space is a skill that every writer must master. The elevator pitch is a powerful marketing tool … [Read more...]
The Ultimate Guide to Promoting Your Books at Conferences
If you’re an author, publishing conferences are a great way for you to attend sessions and workshops to hone your craft, meet fellow authors, and mingle with publishing professionals. But they also can be an effective platform for promoting your book in person. Here’s a … [Read more...]
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