If you have a large book backlist, running a price promotion is a great way to increase exposure, boost sales, and build an author’s brand. Choosing a book for a price promotion is often about timing. Do you have any new or upcoming releases to cross-promote? Do you have any … [Read more...]
Coordinating an Ebook Discount & TV Adaptation: Q&A with Blake Crouch
Many authors dream about seeing their books come to life on the big screen. For mystery author Blake Crouch, this dream has become a reality — FOX has adapted his book Pines into the TV miniseries Wayward Pines, which will premiere on May 14. The exposure a film or TV … [Read more...]
BookBub Launches in India
As of September 1, 2022, we are no longer supporting India as a region. We’re thrilled to announce that our newest international edition is now available for partners looking to expand their global reach even further. The world’s second largest English-speaking country, … [Read more...]
How a Bestselling Author Promotes Books in a Saturated Market
More and more books are published each year, and the increasing market saturation and competition makes it harder for authors and publishers to effectively market their books. New York Times and USA Today bestselling author Lisa Renee Jones is a hybrid author of the … [Read more...]
How Successful Authors Use Twitter To Promote Their Brand
To busy authors, Twitter can be a chaotic jungle. Given that Twitter is an important part of your author platform, how much should you be tweeting? Should you be actively promoting your books, or focusing more on conversations with fans? We asked successful authors on … [Read more...]
How to Sell More Copies of a Book You Published Years Ago
Once upon a time, backlist titles that were no longer stocked by bookstores didn’t get much marketing love, since they weren’t readily available to readers. Publishers’ publicity and marketing departments focused their efforts on launching new releases, as they still … [Read more...]
How to Cross-Promote Your Books in the Back Matter
The moment readers finish your book is the perfect time to sell them more of your books. If your ending is satisfying, or if there’s a cliffhanger to the next book in your series, the reader will be eager for more. So the ending of your book is prime marketing real … [Read more...]
The 9 Biggest Mistakes Too Many Authors Make on Twitter
As an author in the digital age, Twitter is probably a part of your online platform. It’s a great way to foster relationships with readers, connect with other authors, and build your personal brand. But there are some common mistakes even the most successful authors make on … [Read more...]
11 Things You Don’t Know About Bargain Ebook Buyers
If you're using price promotions as part of your book marketing strategy, you should understand the audience you're targeting. Who are bargain ebook buyers? Do they purely seek out freebies, or are they willing to purchase full-priced books from authors they love? Do they … [Read more...]
How to Find Images for Your Book Marketing Campaigns
When readers see your book cover, website, magazine ad, or post on social media, you need to capture their attention within a split-second. As an author, you’re used to using the power of words to hold an audience’s attention. But people usually think using pictures. The … [Read more...]
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