In a letter to our partners earlier this year, our co-founder Josh Schanker outlined some of the initiatives our new funding would allow us to pursue. One of these was to “test new offerings for our readers that will in turn provide new ways to reach BookBub’s growing … [Read more...]
How to Discount Your Book in the UK
Since BookBub launched in the UK in September, a number of authors and publishers have come to us with questions about discounting their books across the pond. While setting up a promotion comes with logistical challenges no matter the country, factors like different time … [Read more...]
What Are You Reading over the Holidays? Share With Us Today, #BookFriday
In case you missed the coverage — next Friday is a big day in the US. It’s Black Friday. To celebrate the calm before the storm, and some of the books we’re going to be reading over the holidays, we’re sharing our ereader home screens today on Facebook and on … [Read more...]
Price Promotion As Seduction: 5 Tips to Ensure You Get a Second Date
Authors have always needed to be part artist, part entrepreneur, and part seducer. Charles Dickens, Mark Twain, and Sir Arthur Conan Doyle all gave the world unforgettable characters and literature that continues to stand the test of time. But these greats were also … [Read more...]
8 Ways BookBub Readers Differ By Genre [Infographic]
BookBub has millions of members subscribed to our daily deals emails. They receive a personalized email each day alerting them to the best free and deeply discounted books matching their interests as selected by our editorial team. So what are their interests? What genres do … [Read more...]
Book Marketing Tips: 10 Steps for a Successful Ebook Price Promotion
When you consider book marketing, it’s important to remember that there are long-term strategies that include things like blogging, videos and podcast interviews, professional speaking, and email list building. But there are also short-term spike tactics that can lift your … [Read more...]
9 Book Cover Mistakes to Avoid
Covers clearly make a big difference when it comes to selling ebooks. But while creating a great design is easier said than done, avoiding a handful of obvious pitfalls can go a long way towards making a cover that readers will appreciate — and, more importantly, buy. To … [Read more...]
Meet One of BookBub’s Engineers
Jonathan Kolnik is one of BookBub’s software engineers. After graduating from Boston University College of Engineering in May 2014 and growing up just outside of the city, he jokes that “naturally I would end up working in Boston.” But despite his hometown roots, he likes to … [Read more...]
The Ebook Series Sales Advantage
We’ve written in the past about the power of a price promotion to boost sales of an author’s backlist, and our partners often report that discounting books in a series is a particularly effective strategy. Anecdotally, we’d seen evidence to support this theory, but we wanted … [Read more...]
BookBub Is Now in the UK
We’re very excited to announce that BookBub is now available in the UK! As our co-founder Josh Schanker mentioned back in May, one of our goals for 2014 has been to expand BookBub internationally, both to help authors and publishers reach readers beyond the US and to help … [Read more...]
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