Want to improve the performance of your BookBub Ad campaigns, but you’re unsure where to start, what metrics you should be measuring, or which parts of your campaigns need improvement? This post is for you! Below, we explore the BookBub Ads dashboard, define key campaign … [Read more...]
Q&A: How to Strategically Price a New Book to Drive More Sales
Our partners know that discounts can increase sales of backlist books — but what about new releases? After the initial sales peak, a discount can give new books another boost by hooking in a fresh batch of readers who might need an extra push to purchase. Blackstone … [Read more...]
14 Indie Authors to Follow on TikTok for Ideas and Inspiration
It’s no secret that TikTok’s book scene, dubbed BookTok, has become a commanding force in the world of publishing. As one of the most active communities on TikTok with nearly 65 billion views to date, BookTok has become the place for book lovers to share what they’re … [Read more...]
How Many Authors Should You Target with BookBub Ads?
Targeting BookBub Ads by author interest is the best way to reach an engaged, relevant audience of readers. One of the most common questions we get about author targeting is how many authors to target with each ad campaign. In this post, we’ll walk through the benefits and … [Read more...]
7 Clever Ways Authors Can Learn More About Readers Online
Just because something works for one author doesn’t mean it will work for another, which is why it’s so important to understand your unique audience and measure the impact of your book marketing. If only reader behavior wasn’t so notoriously hard to measure! Retailers … [Read more...]
Annual Message to Our Community: Our Commitment to Equity and Justice in Publishing
In a message to our community in the summer of 2020, we committed to a number of ways we as a company would invest in the fight against inequity in the publishing industry. A year later, we gave our first annual update on our progress on this work. Now, we are marking the … [Read more...]
17 Brilliant BookBub Ad Designs Promoting Books in a Series
One of the best ways to use BookBub Ads is to promote books in a series. Advertising a series is a great strategy to find new readers, and it’s cost-effective — readers who get hooked on the first book are likely to keep buying and reading the next books in the series, which … [Read more...]
New: Send Two Preorder Alerts Per Book (Plus Timing Tips!)
Preorder Alerts are a flexible, affordable tool for driving early sales, visibility, and excitement for an upcoming release. And they reach an author’s biggest fans — the readers who follow you to hear more about your books! Today, we’re excited to share two updates that … [Read more...]
How 12 Authors Used New Releases for Less to Support A Book Launch
Book launches are an exciting time to gain new readers and exposure, but with so many promotion options available, it can be difficult to discern which opportunities are right for you. In today’s post, we explore how 12 authors used New Releases for Less, our promotional … [Read more...]
Top Digital Marketing Takeaways from U.S. Book Show 2022
The sessions at the second annual U.S. Book Show, hosted virtually on May 23–26 by Publishers Weekly, reflected on another tumultuous — yet hopeful! — year for the publishing industry. In the past year, we’ve seen consumer behavior return nearly to pre-pandemic levels, … [Read more...]
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