An email newsletter is one of the most important marketing tools authors have to contact their readers. How can you convert more of your author website visitors to newsletter subscribers? One popular strategy is to offer a reader magnet. A reader magnet is a digital … [Read more...]
Backlist Marketing
Don’t let your backlist books get dusty on the shelf! Learn the tips and tricks of backlist marketing to boost sales.
How an Author Perfected the Art of Advertising Free Discounts
Limited-time discounts are among the most popular types of promotions authors advertise. This is a strategy we often encourage our partners to try — BookBub Ads is a great platform for reaching readers specifically looking for deals! In this post, we explore how to use … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Becoming a bestseller is no easy feat — there’s no magic formula for hitting a list, and the criteria or sales volume it takes are subject to change. But with a coordinated strategy, it’s not outside the realm of possibility. We’ve seen several authors successfully hit … [Read more...]
How to Know When a Book Cover Is Killing Your Sales
Poor cover design is one of the most common reasons for low book sales. According to a recent survey, 57% of Americans buy books (and 80% avoid books) solely based on their covers. A book cover should immediately grab attention, convey the genre, and entice readers to … [Read more...]
BookBub Trends: Tropes Readers Love in Speculative Fiction
BookBub has several Featured Deals categories that fall under the speculative fiction umbrella. You may find yourself wondering not only which category is the best fit for your book, but also how to maximize your chances of getting selected for a Featured Deal based on what … [Read more...]
Pros & Cons of Book Giveaways: 27 Authors Weigh In
Book giveaways have long been a staple of many authors’ strategies for boosting exposure, engaging their fans, and growing an audience. To understand how authors use giveaway promotions in their marketing today, we asked our partners to share their experiences and the … [Read more...]
Ultimate Guide to Publishing and Marketing a Permafree Ebook
Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you’ve written a series or a large backlist of books and you publish your books wide, a permafree book is a great way to entice new readers, increase your … [Read more...]
6 Types of Submission Comments BookBub Editors Love to See
If you’ve submitted a book for a BookBub Featured Deal, you’ll know that the submission form includes a field for your comments beyond the standard category, pricing, and availability information you provide about your deal. The comments field is optional, but our editors … [Read more...]
BookBub’s Top-Selling Indie Featured Deals of 2023
As 2023 has come and gone, we wanted to take a moment to celebrate some of the successes our self-published partners saw throughout last year with their Featured Deals. These books were some of the highest performers in their respective categories, and with polished covers, … [Read more...]
17 Fantastic Ways to Sell More Books for the Holidays
Believe it or not, ‘tis almost the holiday season! Consumers are starting to look for the perfect gifts for friends and family, so it’s a great time for authors and publishers to boost their promotional efforts and get more eyes on their books. And this holiday sweet spot … [Read more...]
