What’s working well right now on BookBub? There’s no better team to answer that question than our editors, and we’ve gathered a list of top trends readers have been interested in across categories from romance to nonfiction to thrillers. Read on to find out what titles might … [Read more...]
Backlist Marketing
Don’t let your backlist books get dusty on the shelf! Learn the tips and tricks of backlist marketing to boost sales.
Using BookBub Ads to Drive Series Sell-Through [Case Study]
Promoting a deal on a first-in-series book is a great strategy for boosting sales of the entire series. Fantasy author Danny Knestaut took this approach to the next level: Through an efficient testing process, his BookBub Ads campaigns have helped bolster read-through across … [Read more...]
Book Bundling Strategies You May Not Have Tried (Plus Examples!)
If you’ve published a series or have an extensive backlist, repackaging some of these books into a box set can be a great way to revive sales. Especially if you make the cost of the box set less than the combined cost of the individual books, a box set promotion can attract … [Read more...]
Why I Gave My Professional Book Covers a Makeover
In 2015, I worked with a professional cover designer for the first time on my historical fiction series, The Troubadours Quartet. I loved the result, but I didn’t know then: who would read my books and what kinds of covers would attract them how my cover designer … [Read more...]
How a BookBub Featured Deal Revived My Writing Career
One thing I see a lot of authors ask in writing groups, especially new authors, is, “Should I apply for a BookBub Featured Deal? Is it worth the cost?” My answer, unequivocally, 100 percent, is: Yes. Yes, you should. BookBub saved my writing career. If I hadn’t gotten a … [Read more...]
Featured Deal Checklist: How to Prepare and Promote a Deal
If your book has been selected for a Featured Deal, congratulations! Once you secure a feature, what can you do to make sure your promotion gets the best results possible? We’ve put together a checklist to help you cover all your bases and ensure everything runs smoothly, … [Read more...]
Why Testing BookBub Ads Targets Pays Off [Case Study]
For many advertisers, choosing author targets is one of the trickiest parts of running effective BookBub Ads campaigns. Unlike other ad platforms that have a limited number of authors available to target, BookBub Ads lets you reach the fans of any author with a following on … [Read more...]
How to Use BookBub with a Limited Budget
Marketing books can be expensive, and if you’re on a budget, navigating the costs of different opportunities may feel daunting. The good news is, it’s not impossible! BookBub’s full suite of marketing tools is aimed to support our partners with diverse needs and goals — … [Read more...]
Reviving Backlist Books You Thought Were Dead
“My latest release tanked.” “This book is a flop.” “Guess that one was a waste of time writing.” You’ve heard these phrases before, and if you’ve been writing long enough, you’ve probably said one of them yourself. In a business that often relies on timing, … [Read more...]
How To Sell More Books Internationally at a Low Cost
Authors tend to focus on Amazon’s US store to measure how well a book is doing, but Amazon US is only one slice of a very large pie in the ebook business. While industry statistics are inconsistent regarding the exact percentage Amazon US holds of the English-language ebook … [Read more...]
