In today's crowded publishing landscape, authors and publishers need to actively market their books to connect with readers — and most marketing isn’t free. While it’s often true that you need to spend money to make money, it’s important to spend wisely. Many successful book … [Read more...]
Promoting a Sequel in a Book’s Back Matter (With Examples!)
The end of a book is some of the most valuable marketing real estate an author or publisher has to promote a sequel. This is the exact spot where readers are primed to continue the characters’ story. But if the sequel isn’t effectively promoted in a book’s back matter, the … [Read more...]
17 New Release Marketing Examples We Love
The Big Day is fast approaching. The final edits are in, the cover looks great, and the blurb has been polished to perfection. Phew! As the numbers on your “Days Until Release” countdown wind down, it’s time to ramp up your marketing activities! In order to help you … [Read more...]
How I Launched My New Release and Sold 20K Copies
This summer I released Earth Alone, the first novel of my newest indie-published science fiction series, Earthrise. In its first seven weeks, the novel sold over 20,000 copies and received millions of page reads in the Kindle Unlimited library. Before the launch, my goal … [Read more...]
Marketing a New Book: 6 Tactics Authors & Publishers Love
When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about … [Read more...]
9 Ways to Market a Book After the New Release Buzz Dies Down
Myth or fact?: Once a book has launched and the new release buzz has died down, there’s nothing you can do to market that book except publish the next one. Myth! With a little creativity and persistence, you can continue marketing a book to effectively reach new readers … [Read more...]
Top 10 Non-Publishing Blogs Every Publisher Should Read
If you publish and market books, you probably understand the importance of keeping up with industry trends. Sites like Publishers Weekly, Digital Book World, Jane Friedman’s blog, The Hot Sheet, and the BookBub Partners Blog can help you learn about new ways to reach more … [Read more...]
Download the Ultimate Collection of Book Marketing Examples
As an author or a marketer at a publishing house, there’s a wide array of book marketing tactics at your disposal, from author websites to social media channels. But simply creating a static website page or claiming an Instagram account isn’t enough — you need to share great … [Read more...]
9 Free Tools That Can Help Build Buzz for a Book
Everybody knows buzz is an important part of book marketing. It can help catch book reviewers’ and bloggers’ attention, which can in turn drive sales. But how do you create buzz? How do you get people talking about a book? Obviously, one way is to get Beyoncé or Taylor … [Read more...]
9 Author Website Trends You Need to Know About
Are you planning to create an author website? The BookBub Partners team is conducting research on this topic and would love to hear from you — please fill out this survey to tell us about your website plans! TAKE THE SURVEY These days, author websites are much … [Read more...]
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