Book awards are not only a wonderful honor for an author or publisher, but for self-published and traditionally published books alike, they can also stir up media attention, influence reviewers, and support promotional efforts. Below, we’ve compiled a list of well-regarded … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2023
Here at BookBub, we love helping authors and publishers sell more books. Our Partners Blog is home to the actionable tips and insights our partners need to navigate industry trends, inspire their book marketing, and make the most out of BookBub’s marketing tools. This year … [Read more...]
17 Fantastic Ways to Sell More Books for the Holidays
Believe it or not, ‘tis almost the holiday season! Consumers are starting to look for the perfect gifts for friends and family, so it’s a great time for authors and publishers to boost their promotional efforts and get more eyes on their books. And this holiday sweet spot … [Read more...]
How Successful Authors Use Social Media: 29 Content Ideas
Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And … [Read more...]
10 Top Book Marketing Articles from BookBub in 2022
What a year! 2022 saw more authors using crowdfunding platforms, adjusting to major changes in digital advertising, rekindling interest in backlist titles on TikTok, and finding success with many more exciting new developments in book marketing and publishing. Here on the … [Read more...]
14 Indie Authors to Follow on TikTok for Ideas and Inspiration
It’s no secret that TikTok’s book scene, dubbed BookTok, has become a commanding force in the world of publishing. As one of the most active communities on TikTok with nearly 65 billion views to date, BookTok has become the place for book lovers to share what they’re … [Read more...]
7 Clever Ways Authors Can Learn More About Readers Online
Just because something works for one author doesn’t mean it will work for another, which is why it’s so important to understand your unique audience and measure the impact of your book marketing. If only reader behavior wasn’t so notoriously hard to measure! Retailers … [Read more...]
9 Ways Authors Use Crowdfunding Platforms to Reward Readers
Crowdfunding has become an increasingly popular way for artists, entrepreneurs, and other creators to finance their projects and engage their fans. As evidenced by Brandon Sanderson’s recent Kickstarter success, crowdfunding can be a powerful tool for authors. In addition to … [Read more...]
16 Creative Ways Authors Promote Nonfiction Books on Instagram
Instagram’s booming book scene is no secret; there are nearly 70 million posts with the hashtag #bookstagram on the social media platform. For many authors, Instagram can be an important place to connect with readers and promote their books, both fiction and nonfiction. … [Read more...]
24 Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests are a fantastic book promotion tactic. Whether you're trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers' attention! In exchange for taking an action you specify — for example, sharing social … [Read more...]
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