Looking for Instagram book promotion ideas? That’s no surprise — according to Rival IQ, brands have a 13.5x higher median engagement rate on Instagram than on Facebook, and 27x higher than on Twitter. And in this survey, 87% of people said that they took action after … [Read more...]
Book Advertising: 5 Design Elements That Can Impact Ad Clicks
One of the trickiest parts of advertising a book via display ads is finding the right combination of elements to make someone not only stop to look, but actually click. And the best way to understand what works and what doesn’t is to test your ad images with a series of … [Read more...]
2021 Book Marketing: How Authors Are Promoting Their Novels
With each passing year, there seem to be more and more book marketing tactics you can use to amplify a title’s exposure and reach more readers. And it can be tough to keep up with all of them! So what are some of the biggest (or newest) book marketing strategies that authors … [Read more...]
How I Make Six Figures as a Self-Published Author
I’m Ines Johnson, author of paranormal romance with lots of kissing. I also write sweet western romances under the pen name Shanae Johnson. There’s kissing in those books too. Lots of authors who come on this blog are a pretty big deal. Me? I’m a pretty big failure. Funny … [Read more...]
Introducing BookBird: A New Way To Reach Readers
For years, BookBub has been helping thousands of authors and publishers promote their ebooks to millions of readers. A couple of years ago, we introduced Chirp, giving partners a new channel on which to promote their audiobooks. Today we’re delighted to announce a … [Read more...]
Do BookBub Deals Work for Permafree Books Multiple Times?
For authors looking to drive more book sales, running BookBub Featured Deals for free ebooks can be incredibly powerful, often driving tens of thousands of downloads. This influx of new readers typically leads to increased sales of an author’s other books and a significant … [Read more...]
Bookstagrams of Ebooks: 38 Stunning Examples You Must See
Are you a self-published author who mainly sells books in digital formats? Or a traditionally published author or book blogger trying to promote a preorder without print ARCs (as many are during the pandemic)? There are many ways to beautifully display ebooks in your … [Read more...]
6 Outside-the-Box Book Marketing Ideas You HAVE to See
Catching readers’ attention can be challenging in such a crowded book marketplace. You may know the tried-and-true book marketing strategies for generating sales, such as discounting backlist titles, sending email newsletters, and running display advertising campaigns. But … [Read more...]
How We Wrote & Promoted a Multi-Author Book Series
The world needs more lady billionaires. So was the theory of bestselling authors Lucy Score, Claire Kingsley, Kathryn Nolan, and myself, Pippa Grant, when we set out to write a joint world series. Confession: We didn’t know if the books would make any money. We just wanted … [Read more...]
Virtual Book Tours: 14 Must-See Strategies from Authors
Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic … [Read more...]
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