A university press publishes a wide range of nonfiction, from interdisciplinary titles to those with more trade appeal. But with such a wide range of subjects, it can be challenging to find the core audience and drive sales for each title. So how does a nonfiction publisher … [Read more...]
BookBub Case Studies
Wondering if BookBub would help you sell more books and reach more readers? Browse through BookBub case studies to learn more.
How to Amplify a BookBub Deal as a Traditionally Published Author
Several months after the January debut of my novel Here and Now and Then, I felt like things were in a good place — critical response was strong, reader reactions were positive, and sales were at a level that seemed to satisfy my publisher, Mira Books. I'd tried to do my due … [Read more...]
Boosting Sales of Discounted Books with BookBub Ads [Part 2: $0.99+ Books]
Earlier this week, we shared how two authors set up successful BookBub Ads campaigns to promote free books. Today, we’ll cover three campaigns for $0.99 or $2.99 deals. From long-running discounts to limited-time offers, BookBub Ads is a great way to get your book in front … [Read more...]
Boosting Sales of Discounted Books with BookBub Ads [Part 1: Free Books]
Price promotions can be a super effective way to reach new readers and entice them to buy your book. While your first thought for promoting a discount may be to run a Featured Deal, BookBub Ads can also be a great tool for marketing your sale and hitting your goals for a … [Read more...]
How an Author Doubled First-in-Series Sales Using BookBub Ads
Many partners use BookBub Ads to continuously promote first-in-series books. Because you can run ads on an ongoing basis, you can introduce a consistent stream of new readers to book #1 and drive sales for the whole series. Eva Pohler doubled daily sales for her $3.99 … [Read more...]
From a BookBub Featured Deal to a Traditional Publishing Deal
Before Intisar Khanani self-published her YA fantasy Thorn in 2012, she’d queried literary agents, but was eager to get her book into readers hands. Five years, four BookBub Featured Deals, and 1,400+ reader reviews later, Intisar not only has a literary agent, but also a … [Read more...]
How I Rocked an International-Only BookBub Deal
Getting selected for an international-only BookBub Featured Deal might elicit a sigh at first, and it did from me, but there are powerful reasons why an author should be excited about the opportunity. I was, and the promotion paid off! I changed up my strategy a little, … [Read more...]
How I Promoted a Preorder to Launch a Bestselling Book
Before I released Warwolfe, the prequel to my bestselling series de Wolfe Pack, I knew I wanted to aggressively promote this book because my readers had been waiting for it for years. As someone who releases a new full-length book about every seven weeks, I have an entire … [Read more...]
How I Launched a Bestselling Book with a Free Promotion
For the first time in three years I had a new contemporary romance series to promote, Cade Brothers, and I wanted to reach a new audience. I had two goals for the launch of the first book in the series, Tempting Levi: Sell as many copies as possible to introduce the … [Read more...]
Promoting a New Sequel with BookBub Ads [Case Study]
Last year, CD Reiss ran several successful BookBub Ads campaigns for Marriage Games. When she released the sequel, Separation Games, this year, she wanted to promote this new title to both new readers and readers who’d already read Marriage Games. Armed with data from the … [Read more...]
