We’ve written in the past about the power of a price promotion to boost sales of an author’s backlist, and our partners often report that discounting books in a series is a particularly effective strategy. Anecdotally, we’d seen evidence to support this theory, but we wanted … [Read more...]
Price Promotions
Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.
Do Ebook Discounts Devalue Content?
BookBub recently presented exclusive survey data on the spending habits of bargain ebook buyers. One of the most interesting facts we discovered was that while these readers are cost conscious, the majority don’t exclusively purchase discounted titles; they buy more … [Read more...]
15 Tips to Help Sell Your Ebook Series
When marketing an ebook series, you should take a different strategy than if you were marketing a standalone book. Noah Lukeman at Lukeman Literary Agency offers a unique book marketing perspective, and was an early adopter of ebook price promotions. He has learned a great … [Read more...]
A Literary Agent’s Advice on Book Marketing & Discounting
Noah Lukeman is a literary agent, author, and industry thought-leader. Since founding Lukeman Literary Management in 1996, he has represented dozens of award-winning and bestselling authors, journalists, and celebrities, including Dan Chaon, Sting, and the Dalai Lama. Known … [Read more...]
Book Discount Tutorial: How to Lower the Price of Your Ebook
With a vast array of retailers, distributors, and even time zones to navigate, mastering the logistics of making your ebook free can be difficult. Here are two methods of marking the price down for a discounted title. If you're looking for help on making your ebook free, … [Read more...]
Book Discount Tutorial: How to Make Your Ebook Free
With a vast array of retailers, distributors, and even time zones to navigate, mastering the logistics of discounting an ebook can be difficult. Below are two ways you can make your book free for a promotion, along with some tips and best practices to make the process … [Read more...]
How BookBub Determines the Cost of a Featured Deal
Many of our most frequently asked questions from partners relate to BookBub’s Featured Deal fees. Understandably, authors and publishers want to be sure they’re making a smart investment with each marketing dollar spent, which is why we’ve always provided information like … [Read more...]
Does Discount Size Matter for Ebook Promotions?
As many of our partners know, a limited time price promotion can be an effective ebook promotional tool. But exactly how much do you need to discount your book in order to accomplish your marketing goals? Does the size of the discount matter? Or do readers just look for a … [Read more...]
Should You Discount Your Ebook?
Pricing is one of the most valuable ebook marketing tools you have at your disposal today. Whether you’re looking to launch a new book, reinvigorate sales for an old book, expand your audience, or hit a bestseller list, strategic pricing can help. BookBub has worked on … [Read more...]
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