More and more books are published each year, and the increasing market saturation and competition makes it harder for authors and publishers to effectively market their books. New York Times and USA Today bestselling author Lisa Renee Jones is a hybrid author of the … [Read more...]
Price Promotions
Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.
How to Sell More Copies of a Book You Published Years Ago
Once upon a time, backlist titles that were no longer stocked by bookstores didn’t get much marketing love, since they weren’t readily available to readers. Publishers’ publicity and marketing departments focused their efforts on launching new releases, as they still … [Read more...]
11 Things You Don’t Know About Bargain Ebook Buyers
If you're using price promotions as part of your book marketing strategy, you should understand the audience you're targeting. Who are bargain ebook buyers? Do they purely seek out freebies, or are they willing to purchase full-priced books from authors they love? Do they … [Read more...]
5 Reasons Why Ebook Price Promotions Make You More Money
Publishing a book is like running a business, and like any business, one of your primary goals is to generate revenue. Whether you’re traditionally or indie published, and whether your book was published one year ago or ten, you’ll need to do some marketing to get people’s … [Read more...]
How I Sold 130x More Books with a BookBub & Countdown Promo
As a bestselling suspense author who has been indie published since 2003, I’ve learned being flexible and adapting to change is key to being successful in this industry. I only sold 26 copies of my standalone thriller Submerged across Amazon.com and Amazon.co.uk during … [Read more...]
Free vs. Discounted: How BookBub’s Selection Rates Vary
Are BookBub editors more likely to select a book being offered for free than one at $0.99-$2.99 for a BookBub Featured Deal? We’ve outlined our editorial process on on the BookBub Partners Blog before, but in this post we’ll specifically look at how selection rates compare … [Read more...]
How to Discount Your Book in the UK
Since BookBub launched in the UK in September, a number of authors and publishers have come to us with questions about discounting their books across the pond. While setting up a promotion comes with logistical challenges no matter the country, factors like different time … [Read more...]
Price Promotion As Seduction: 5 Tips to Ensure You Get a Second Date
Authors have always needed to be part artist, part entrepreneur, and part seducer. Charles Dickens, Mark Twain, and Sir Arthur Conan Doyle all gave the world unforgettable characters and literature that continues to stand the test of time. But these greats were also … [Read more...]
Book Marketing Tips: 10 Steps for a Successful Ebook Price Promotion
When you consider book marketing, it’s important to remember that there are long-term strategies that include things like blogging, videos and podcast interviews, professional speaking, and email list building. But there are also short-term spike tactics that can lift your … [Read more...]
The Ebook Series Sales Advantage
We’ve written in the past about the power of a price promotion to boost sales of an author’s backlist, and our partners often report that discounting books in a series is a particularly effective strategy. Anecdotally, we’d seen evidence to support this theory, but we wanted … [Read more...]
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