Series novels not only give you the opportunity to develop your characters over time, but they also let you reach new readers who still haven’t discovered your books yet. Hook readers on one book, and chances are they’ll be begging for more. Why should you consider … [Read more...]
Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.
6 Book Marketing Strategies for Standalone Books that Boost Sales
A standalone book is like an island — it depends on its own merit to draw crowds, and unlike a series, it may not have a built-in audience at launch. So some book marketing strategies, like the highly effective tactic of making one book permafree as a gateway into a series, … [Read more...]
Introducing the #AskBookBub Weekly Twitter Chat!
Do you have questions for us at BookBub Partners? Join us Thursdays at 3pm EST for a 60-minute long #AskBookBub Twitter chat! If you have questions on book marketing, increasing book sales, running price promotions, or submitting to BookBub, simply ask your question and … [Read more...]
How to Discount Your Book for Readers in India
As of September 1, 2022, we are no longer supporting India as a region. Since BookBub launched in India, authors and publishers have come to us with questions about discounting their books there. While discounting can be complicated no matter the country, factors like … [Read more...]
For How Long Should You Run Your Ebook Price Promotion?
Ebook price promotions can be a great way to drive sales, boost revenue, and build buzz for an author. To run a price promotion, you simply discount one of your books across retailers for a limited amount of time. The aim is to generate interest among bargain ebook buyers, … [Read more...]
Which Book In Your Series Should You Discount?
Savvy authors and publishers know that publishing a series can effectively generate repeat purchases because readers become invested in the world and its characters, and become eager to see more of them. They also know discounting books in a series is a powerful marketing … [Read more...]
4 Book Marketing Goals You Can Achieve with Price Promotions
We already know that running price promotions is an effective book marketing tactic. But before you drop the price of any of your ebooks, you should have a specific goal in mind. Without a clear goal, it will be impossible to measure whether your promotion was a success. And … [Read more...]
How to Make Your Book Permafree (and Why You Should)
Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you have a large backlist of books, a permafree book is a great way to entice new readers, increase your exposure, and drive sales for your other books. We’ve … [Read more...]
Do Free Ebook Promotions Really Work?
We’ve written in the past about using pricing as a book promotion tool, and you may already be aware that discounting your book for a limited time can lead to increased sales, greater visibility, and a host of other benefits. But what about giving away your book for … [Read more...]
How to Time an Ebook Price Promotion for Maximum Visibility
If you have a large book backlist, running a price promotion is a great way to increase exposure, boost sales, and build an author’s brand. Choosing a book for a price promotion is often about timing. Do you have any new or upcoming releases to cross-promote? Do you have any … [Read more...]
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