Looking for a simple way to improve the performance of your BookBub Ads campaigns? A/B testing your ad designs is a great place to start. By following the basic steps outlined below, you’ll be able to identify the creative that best accomplishes your goals and generates the … [Read more...]
Download the Ultimate Collection of Book Marketing Examples
As an author or a marketer at a publishing house, there’s a wide array of book marketing tactics at your disposal, from author websites to social media channels. But simply creating a static website page or claiming an Instagram account isn’t enough — you need to share great … [Read more...]
Relaunching & Marketing a Book After Getting the Rights Back
Relaunching a book — or even an entire series — can be a great way for authors to reinvigorate sales and get new loyal fans. Independently published authors and publishers can relaunch books at any time. Traditionally published authors sometimes get the opportunity to … [Read more...]
Book Marketing Trends: From Blog Tours to Mailing Lists
Being an agile marketer is imperative to selling more books, as promotional channels quickly become oversaturated and ineffective. So how can anybody keep up with book marketing trends that are constantly evolving? Self-published author Lee Strauss has some ideas. She … [Read more...]
8 Tips on Creating Single-Author Box Sets to Sell More Books
If you’ve published a series or have an extensive backlist, bundling some of these books into a box set can be an effective way to drive sales and reach new readers. Box sets are usually priced to let readers spend less than if they had purchased each book in the set … [Read more...]
What are the Most Popular Title Trends in Your Genre?
Your book title — along with your cover — is the first thing a potential reader sees, and can be the deciding factor between hitting the buy button or not. Your title is a great opportunity to indicate genre, plot, atmosphere, or characters. Readers like to know what they’re … [Read more...]
3 Crucial Editing Phases All Authors Need to Sell More Books
It’s tough for authors to get their books noticed these days, and every year the competition for discoverability gets fiercer. So how can authors make their books stand out from the pack? Whether you hope to grab the attention of an agent or publishing house or plan to … [Read more...]
Why You Should Run International Ebook Price Promotions
As of September 1, 2022, we are no longer supporting India as a region. If you’re an independent author or a publisher with worldwide rights, exclusively marketing your books in the US is a huge missed opportunity. The international book market is growing rapidly, and … [Read more...]
Introducing the #AskBookBub Weekly Twitter Chat!
Do you have questions for us at BookBub Partners? Join us Thursdays at 3pm EST for a 60-minute long #AskBookBub Twitter chat! If you have questions on book marketing, increasing book sales, running price promotions, or submitting to BookBub, simply ask your question and … [Read more...]
4 Ways Self-Publishing Has Changed My Writing Career
Authors often grapple with the choice between traditionally publishing and self-publishing their books. We want to provide our readers with insights from experienced authors so it’s easier for them to make this choice. Bestselling hybrid author Claire Cook agreed to share … [Read more...]