Looking for Instagram book promotion ideas? That’s no surprise — according to Rival IQ, brands have a 13.5x higher median engagement rate on Instagram than on Facebook, and 27x higher than on Twitter. And in this survey, 87% of people said that they took action after … [Read more...]
6 Outside-the-Box Book Marketing Ideas You HAVE to See
Catching readers’ attention can be challenging in such a crowded book marketplace. You may know the tried-and-true book marketing strategies for generating sales, such as discounting backlist titles, sending email newsletters, and running display advertising campaigns. But … [Read more...]
Virtual Book Tours: 14 Must-See Strategies from Authors
Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic … [Read more...]
How Authors Boost Their BookBub Promotions on Instagram
Do you have an upcoming BookBub promotion? If so, there are various ways to amplify yours and make the most of the opportunity to generate a high volume of sales. One popular way authors boost their BookBub campaigns is via Instagram. Instagram not only provides a fun way to … [Read more...]
How to Promote a Cookbook: 15 Ideas from Authors & Publishers
Even before the COVID crisis, which caused a dramatic increase in people cooking and baking at home (54% and 46%, respectively, according to one survey), cookbook sales were already on the rise. According to NPD, cookbook sales during the first six months of 2018 were 21% … [Read more...]
Virtual Book Launch Events: 8 Ideas from Authors
Despite the COVID-19 crisis, many books are still launching each week. Due to shelter-in-place orders and the need for physical distancing, launch parties at bookstores have of course been canceled. Because of this, we’re getting questions from partners about how to connect … [Read more...]
15 Ways Authors are Using Instagram to Overcome Physical Distancing Challenges
Physical distancing is imperative to contain the spread of COVID-19, and as such, book conferences, festivals, launch parties, and book tours have been canceled for the next few months. We’ve found that many authors are turning to Instagram to bridge the gap caused by these … [Read more...]
How Publishers Are Approaching Book Marketing During COVID-19
Last week we shared examples of how authors are approaching promoting their books during COVID-19. But publishers are facing many similar challenges, from navigating how to continue marketing while people are facing sickness and unemployment to keeping sales up as bookstores … [Read more...]
How Authors Are Approaching Book Promotion During COVID-19
Over the past few weeks, we've heard from partners that they aren't sure how to approach promoting their books in the midst of the global COVID-19 crisis. It can be uncomfortable to market and promote while people are facing job losses and illness. At the same time, many … [Read more...]
13 Tips on Using Instagram as an Indie Author
Instagram has become one of my favorite social media platforms to be on as an indie author. I find it great for crafting a multidimensional author business — because writing is about so much more than pushing books. During the early stages of building my readership on … [Read more...]