Podcasts are excellent sources of information, inspiration, and community for authors — all made accessible for free by a diverse array of experts! With so many podcasts on writing, publishing, and book marketing to choose from, we compiled a list of some of the first … [Read more...]
AJ Yee
AJ is a content marketer on the BookBub Partners marketing team, where she manages the Partners Blog and enjoys researching and sharing how authors and publishers can level up their marketing.32 Book Awards You Should Know About (Trad & Self-Pub!)
Book awards are not only a wonderful honor for an author or publisher, but for self-published and traditionally published books alike, they can also stir up media attention, influence reviewers, and support promotional efforts. Below, we’ve compiled a list of well-regarded … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2023
Here at BookBub, we love helping authors and publishers sell more books. Our Partners Blog is home to the actionable tips and insights our partners need to navigate industry trends, inspire their book marketing, and make the most out of BookBub’s marketing tools. This year … [Read more...]
15 Ways Book Marketers Use Social Media to Promote Preorders
When promoting a preorder to drive early sales of a book and build its visibility before launch, advertising the preorder using tools like BookBub Preorder Alerts or author newsletters is a great way to run highly targeted promotions reaching an author's existing audience. … [Read more...]
17 Fantastic Ways to Sell More Books for the Holidays
Believe it or not, ‘tis almost the holiday season! Consumers are starting to look for the perfect gifts for friends and family, so it’s a great time for authors and publishers to boost their promotional efforts and get more eyes on their books. And this holiday sweet spot … [Read more...]
How to Hype a New Release as a Traditionally Published Author
When traditionally published author Mia P. Manansala launched her latest title, Murder and Mamon, she knew that taking an active role in the launch could only increase her visibility. Readers want to personally connect with authors they love — even if your publisher is … [Read more...]
140 Book Marketing Ideas to Help Authors Increase Sales
Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]
Direct Sales Strategies We Love from 36 Authors
Direct sales are an increasingly popular way for indie authors to generate more revenue, collect reader data, and safeguard against the unpredictability of selling on major retailers. Even those with ebooks enrolled in Amazon KDP Select can expand into selling print and … [Read more...]
How Authors Use Preorders to Promote New Books in 2023
Preorders are a staple in the publishing industry to build buzz for new books, giving authors and publishers extra time to drum up excitement, attention, and book sales in the lead-up to release day. To discover what’s working in preorder marketing today, we surveyed over … [Read more...]
8 Unexpected Benefits from New Releases for Less Promotions
New Releases for Less is an excellent tool for driving wide exposure of competitively priced new releases. Similarly to BookBub Featured Deals, each editorially curated New Releases for Less promotion is sent to every subscribed BookBub member interested in the featured … [Read more...]
