If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
Diana Urban
Diana Urban is an internationally-published author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and Lying in the Deep (Razorbill). She was previously a Marketing Manager at BookBub. Follow her on Instagram, Twitter, or TikTok.10 Top Book Marketing Articles from BookBub in 2021
Here at BookBub, we love helping authors and publishers sell more books, so we regularly publish actionable book marketing tips and publishing insights on the BookBub Partners Blog. We hope these real-life case studies and marketing ideas inspire our readers and help them … [Read more...]
Bookstagrams of Audiobooks: 17 Gorgeous Pics You Need to See
If you’re trying to build buzz for an audiobook — whether to celebrate its launch, promote a discount on Chirp, or reinvigorate a backlist title — posting eye-catching pictures of it on social media can be a great way to attract attention. But how can you make it clear … [Read more...]
Authors on Social Media: Choosing Platforms & Avoiding Burnout
From the rapid rise of TikTok to the emergence of potential alternatives to Twitter, social media is always changing. We often hear from authors wondering which social media platforms they should be using — and who feel like they can’t keep up. But authors don’t need a … [Read more...]
Chirp Follow Buttons for Authors’ & Narrators’ Websites
Chirp users can now follow their favorite authors and audiobook narrators on Chirp! The more listeners an author has following them (or their narrator) on Chirp, the more effective their Chirp promotions can be. That’s because whenever an audiobook deal is promoted on Chirp, … [Read more...]
8 Marketing & Sales Takeaways from U.S. Book Show 2021
Last week’s U.S. Book Show — the inaugural virtual publishing conference hosted by Publishers Weekly — had several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics, from … [Read more...]
How to Market Your Book to Get Worldwide Exposure
With growing book sales and millions of readers — the global ebook market was valued at $18.13 billion in 2020, and is expected to reach $20.74 billion by 2028 — international markets can be attractive targets for authors and publishers looking to expand their potential … [Read more...]
2021 Book Marketing: How Authors Are Promoting Their Novels
With each passing year, there seem to be more and more book marketing tactics you can use to amplify a title’s exposure and reach more readers. And it can be tough to keep up with all of them! So what are some of the biggest (or newest) book marketing strategies that authors … [Read more...]
Introducing BookBird: A New Way To Reach Readers
For years, BookBub has been helping thousands of authors and publishers promote their ebooks to millions of readers. A couple of years ago, we introduced Chirp, giving partners a new channel on which to promote their audiobooks. Today we’re delighted to announce a … [Read more...]
How to Self-Publish Audiobooks: 16 Tips from Indie Authors
Have you started self-publishing audiobooks? Audiobook readers are listening to more books than ever — the average number of audiobooks consumed per year increased to 8.1 in 2020, up from 6.8 in 2019, according to Edison Research’s national survey. And the fast-growing … [Read more...]
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