![Promoting a New Release with BookBub Ads [Case Study]](https://insights.bookbub.com/wp-content/uploads/2016/08/lauren-blakely-case-study_v2-300x158.png)
When author Lauren Blakely was getting ready to launch her new book, Mister O, she decided to experiment with BookBub Ads. Three months later, Mister O is a USA Today, Wall Street Journal and New York Times bestseller. Here’s how Lauren used BookBub Ads as part of this … [Read more...]
Diana Urban's Book Marketing Posts
Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's an expert in inbound marketing, content marketing, and lead generation. Diana is also the author of two Young Adult thrillers, and is writing her third novel. Follow her on Twitter at @DianaUrban.Marketing a New Book: 6 Tactics Authors & Publishers Love
When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about … [Read more...]
9 Ways to Market a Book After the New Release Buzz Dies Down
Myth or fact?: Once a book has launched and the new release buzz has died down, there’s nothing you can do to market that book except publish the next one. Myth! With a little creativity and persistence, you can continue marketing a book to effectively reach new readers … [Read more...]
The Top Guides to Online Advertising for Marketing Books
Online advertising can be an effective way to reach new readers. But online ad platforms can seem complex and overwhelming, especially if you’re just getting started. To make the best use of your advertising budget, it’s important to educate yourself on the best practices … [Read more...]
How to Test Your BookBub Ad Designs to Get Better Results
Looking for a simple way to improve the performance of your BookBub Ads campaigns? A/B testing your ad designs is a great place to start. By following the basic steps outlined below, you’ll be able to identify the creative that best accomplishes your goals and generates the … [Read more...]
A Beginner’s Guide to the BookBub Ads Auction Model
If you’re familiar with BookBub Featured Deals, you probably know that Featured Deal pricing is relatively straightforward: Advertisers pay a flat price based on the category and discount price of the promotion. BookBub Ads are different: Pricing is determined by a … [Read more...]
7 Book Marketing Goals You Can Accomplish With BookBub Ads
If you’re new to BookBub Ads, you’re probably wondering how to best take advantage of the platform to market your books. BookBub Ads allows you to reach millions of power readers any time with any title, so there are lots of options! In this post we’ll outline seven ideas … [Read more...]
Book Marketing Display Ads: 20 Stunning Designs
Looking for inspiration for your next advertising campaign? Fresh takes on book advertising creative can be hard to come up with, so we assembled 20 of our favorite designs used on BookBub Ads. We hope these designs give you ideas for your own campaigns. As you browse … [Read more...]
BookBub Featured Deals vs. BookBub Ads: What’s the Difference?
Many people have asked how BookBub Ads differ from BookBub Featured Deals. Ads and Featured Deals are two distinct book marketing tools. There are many differences between these two opportunities, and we recommend advertisers consider their goals before deciding how to run … [Read more...]
How Successful Authors Use Social Media: 23 Content Ideas
How do successful authors engage their fans on social media? And what can authors post on social media besides links to their own books? Below you’ll find 23 ideas, along with examples from successful authors. Many of these tactics can help promote a book, but in more … [Read more...]
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