Over the past few weeks, we've heard from partners that they aren't sure how to approach promoting their books in the midst of the global COVID-19 crisis. It can be uncomfortable to market and promote while people are facing job losses and illness. At the same time, many … [Read more...]
Diana Urban
Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's also an author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and These Deadly Games (Wednesday Books, 2/1/22). Follow her on Instagram or Twitter.8 Ways Authors are Helping Authors With Books Releasing During COVID-19
The COVID-19 pandemic is impacting authors and publishers in numerous ways. Events have been canceled, bookstores across the globe are shutting their doors, and the media needs to focus on the virus. Especially for authors launching new or debut books during this time, these … [Read more...]
A Message from the BookBub Partners Blog
Given developing events in the world, we’ve decided to replace our regular Partners Blog content this week with a letter to our blog subscribers about COVID-19. As you know, the world is facing unprecedented challenges, and the publishing community is no exception. Things … [Read more...]
119 Book Marketing Ideas to Help Authors Increase Sales
Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]
Marketing Audiobooks: 13 Ideas for Getting New Listeners
Have you been actively promoting your audiobooks? From growing awareness on social media to generating a high volume of sales on audiobook retailers like Chirp (learn how to submit for a Chirp deal here!), there's a variety of tactics you can use for marketing audiobooks. … [Read more...]
Chirp Deals: Tips on Optimizing Your Audiobook Submission
Exciting news! Submissions for audiobook deals on Chirp, our new audiobook retailer, are now open to everyone! (Read more about how to submit here.) The selection process for a Chirp Deal is similar to that of a BookBub Featured Deal. And just like with Featured Deals, we … [Read more...]
Author Branding: 14 Creative Book Unboxing Videos
Whether you’re a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: to post a book unboxing video! These videos are a fun way to build buzz and personally … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2019
Here at BookBub, we love helping authors and publishers sell more books. So each week, we publish actionable book marketing tips and publishing insights on the BookBub Partners Blog. We hope these real-life case studies and marketing ideas inspire our readers and help them … [Read more...]
5 Things to Try if Your BookBub Ads CTR Drops
When running BookBub Ads campaigns, the click-through rate (CTR) is the percentage of impressions that turned into clicks. Your CTR is a good indication of how appealing your ad is to your audience, as it captures what percentage of them clicked! And when you’re running … [Read more...]
Cover Reveal Checklist: How to Run One & What to Update After
Cover reveals are often how books make their first impression on readers, building excitement and buzz months before launch. They can also be a great way to jump-start prerelease sales if your book is available for preorder on retailer sites! Once you reveal your cover, … [Read more...]
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