Diana Urban's Book Marketing Posts

Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's an expert in inbound marketing, content marketing, and lead generation. Diana is also the author of two Young Adult thrillers, and is writing her third novel. Follow her on Twitter at @DianaUrban.

Promoting a Box Set with BookBub Ads [Case Study]

October 12, 2016 by Diana Urban

When author Mark Dawson wanted to increase awareness for his books, he decided to use BookBub Ads to promote The John Milton Series Box Set, which includes the first three books of his 9-book series. This strategy not only increased awareness of his box set, but also grew … [Read more...]

Great Prize Ideas for Book Promotion Contests and Giveaways

October 5, 2016 by Diana Urban

Giveaways and contests can grab readers’ attention whether you’re trying to promote a book launch or create buzz for a backlist book. In exchange for taking an action you specify — for example, sharing social media content or submitting fan art — readers get something in … [Read more...]

How Marketing Goals Affect BookBub Ad Campaigns [Infographic]

September 14, 2016 by Diana Urban

When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you're trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a … [Read more...]

19 Fantastic Book Cover Design Resources

September 7, 2016 by Diana Urban

Most authors and book marketers know that covers are important — and that it can be worth spending money for a professionally designed cover. After all, a book’s cover design has a proven impact on sales. But where can you go for help with your cover? We’re always on the … [Read more...]

Promoting a New Release with BookBub Ads [Case Study]

August 17, 2016 by Diana Urban

When author Lauren Blakely was getting ready to launch her new book, Mister O, she decided to experiment with BookBub Ads. Three months later, Mister O is a USA Today, Wall Street Journal and New York Times bestseller. Here’s how Lauren used BookBub Ads as part of this … [Read more...]

Marketing a New Book: 6 Tactics Authors & Publishers Love

August 3, 2016 by Diana Urban

When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about … [Read more...]

9 Ways to Market a Book After the New Release Buzz Dies Down

July 27, 2016 by Diana Urban

Myth or fact?: Once a book has launched and the new release buzz has died down, there’s nothing you can do to market that book except publish the next one. Myth! With a little creativity and persistence, you can continue marketing a book to effectively reach new readers … [Read more...]

The Top Guides to Online Advertising for Marketing Books

July 19, 2016 by Diana Urban

Online advertising can be an effective way to reach new readers. But online ad platforms can seem complex and overwhelming, especially if you’re just getting started. To make the best use of your advertising budget, it’s important to educate yourself on the best practices … [Read more...]

How to Test Your BookBub Ad Designs to Get Better Results

July 6, 2016 by Diana Urban

Looking for a simple way to improve the performance of your BookBub Ads campaigns? A/B testing your ad designs is a great place to start. By following the basic steps outlined below, you’ll be able to identify the creative that best accomplishes your goals and generates the … [Read more...]

A Beginner’s Guide to the BookBub Ads Auction Model

June 29, 2016 by Diana Urban

If you’re familiar with BookBub Featured Deals, you probably know that Featured Deal pricing is relatively straightforward: Advertisers pay a flat price based on the category and discount price of the promotion. BookBub Ads are different: Pricing is determined by a … [Read more...]