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Diana Urban

Diana UrbanDiana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's also an author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and These Deadly Games (Wednesday Books, 2022). Follow her on Instagram or Twitter.

Chirp Deals: Tips on Optimizing Your Audiobook Submission

January 30, 2020 by Diana Urban

Chirp Audiobook Submission Tips

Exciting news! Submissions for audiobook deals on Chirp, our new audiobook retailer, are now open to everyone! (Read more about how to submit here.) The selection process for a Chirp Deal is similar to that of a BookBub Featured Deal. And just like with Featured Deals, we … [Read more...]

Author Branding: 14 Creative Book Unboxing Videos

January 14, 2020 by Diana Urban

Book Unboxing Videos Feature Image

Whether you’re a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: to post a book unboxing video! These videos are a fun way to build buzz and personally … [Read more...]

Top 10 Book Marketing Articles from BookBub in 2019

December 18, 2019 by Diana Urban

The Top 10 Book Marketing Articles of 2019 Feature Images

Here at BookBub, we love helping authors and publishers sell more books. So each week, we publish actionable book marketing tips and publishing insights on the BookBub Partners Blog. We hope these real-life case studies and marketing ideas inspire our readers and help them … [Read more...]

5 Things to Try if Your BookBub Ads CTR Drops

December 4, 2019 by Diana Urban

5 Things to Try if Your BookBub Ads CTR Drops Feature Image

When running BookBub Ads campaigns, the click-through rate (CTR) is the percentage of impressions that turned into clicks. Your CTR is a good indication of how appealing your ad is to your audience, as it captures what percentage of them clicked! And when you’re running … [Read more...]

Cover Reveal Checklist: How to Run One & What to Update After

November 13, 2019 by Diana Urban

Cover Reveal Checklist Feature Image

Cover reveals are often how books make their first impression on readers, building excitement and buzz months before launch. They can also be a great way to jump-start prerelease sales if your book is available for preorder on retailer sites! Once you reveal your cover, … [Read more...]

17 Fantastic Ways to Sell More Books for the Holidays

October 30, 2019 by Diana Urban

17 Ways to Sell More Books for the Holidays Feature Image

Believe it or not, ‘tis almost the holiday season, so consumers are starting to look for the perfect gifts for friends and family — or for themselves! Books make excellent presents — in fact, 25% of trade books are bought as gifts, according to Sourcebooks CEO Dominique … [Read more...]

Authors on Twitter: 55 Stunning Header Image Examples

October 23, 2019 by Diana Urban

Various Authors Twitter Headers

Many authors use Twitter to connect with readers, other authors, and industry professionals. It's a great place to foster community, and Twitter’s header image offers an opportunity to spark recognition between a book and its author. This header is highly visible to … [Read more...]

35 Fantastic BookBub Author Profile Examples

October 2, 2019 by Diana Urban

20 Fantastic BookBub Author Profile Examples

Authors, have you claimed your BookBub Author Profile? Once you claim and complete yours (claim yours here!), BookBub may include you as a suggested author when new members sign up for BookBub or via email. Having an intriguing bio on your Author Profile can be the … [Read more...]

Tutorial: How to Use BookBub Ads to Promote Any Book

August 28, 2019 by Diana Urban

Tutorial: How to Use BookBub Ads to Promote Any Book

BookBub Ads is a way for advertisers — authors, publishers, agents, and other publishing professionals — to reach millions of power readers via dedicated ad space in BookBub’s daily emails. You can run a BookBub Ads campaign for any book at any time. When you create a … [Read more...]

50 Stellar Examples of Author Facebook Cover Photo Designs

August 20, 2019 by Diana Urban

Facebook Cover Photos Authors

Social media is an important element of any author’s online platform. According to a survey of 6,000 readers by Marie Force, 69% of readers use Facebook to find information about their favorite author, and 88% of readers follow their favorite author on Facebook. Whether you … [Read more...]

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