At BookBub, we regularly test and launch new categories to include in our daily Featured Deals email. This helps our partners run more targeted and effective book marketing campaigns. Since we just launched two new categories — Psychological Thrillers and American … [Read more...]
Diana Urban
Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's an expert in inbound marketing and lead generation. Diana is also an author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen, 3/17/2020). Follow her on Twitter at @DianaUrban.Using Back Matter to Sell More Books [Infographic]
An ebook’s back matter — the pages that follow the end of the narrative — is prime real estate for promoting other books. We surveyed 250 authors to gather data on how back matter promotions helped increase sales of their other books, and what sort of back matter promotions … [Read more...]
BookBub Follow & Bookmark Buttons for Authors’ Websites
The more readers an author has following them or their books on BookBub, the more effective their BookBub promotions can be. That’s because: Whenever an author launches a new book, their followers receive a New Release Alert — a dedicated (free!) email promoting the new … [Read more...]
How Traditionally Published Authors Market Their Books (Free Flipbook!)
With the high volume of books launching each year, competition for readers’ attention is skyrocketing while publicity teams’ bandwidths are stretched thin — so publishers these days are asking their authors to take on more and more of their own promotional activities. In … [Read more...]
20 Ways Authors Use Videos to Engage with Readers
Video is a great way to grab readers’ attention and engage with them in a personal way online. It could lead to an increase in book sales, as shoppers who watch videos are 1.81 times more likely to purchase than non-viewers. And since 92% of mobile video consumers share … [Read more...]
7 Top Book Marketing Tips from DBW 2017
Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2016
We love helping authors and publishers learn how to get more readers. So each week on the BookBub Partners Blog, we publish articles with actionable marketing tips, BookBub insights, and new book promotion ideas to inspire our readers. In 2016, we published dozens of … [Read more...]
Self-Publishing Your NaNoWriMo Book? Don’t Miss These Steps!
If you finished National Novel Writing Month (NaNoWriMo) with a 50K-word draft, congratulations! Only 12% of NaNoWriMo participants finished last year, so getting this far is a huge accomplishment. If you decide to self-publish your work rather than seek traditional … [Read more...]
5 Ways to use Facebook Groups to Build Book Buzz
Giving fans a dedicated community space can help them feel more connected to a book and author. While these communities might not have thousands of members, the fans who participate often become loyal advocates for the author, which is essential for creating word-of-mouth … [Read more...]
What Do You Want to See on the BookBub Partners Blog?
Over the past couple years, we’ve published nearly 200 articles on book marketing, on topics ranging from optimizing BookBub Featured Deal submissions to examples of fantastic Instagram posts from authors. As we look forward to 2017, we’d love to find out what you're … [Read more...]
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