When preparing to launch a new book, there are tons of new release marketing strategies you could choose from… but even some of the most tried-and-true promotional tactics aren’t necessarily the best for driving sales. For instance, many authors and publishers still invest … [Read more...]
Diana Urban
Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's also an author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and These Deadly Games (Wednesday Books, 2/1/22). Follow her on Instagram or Twitter.Book Marketing 101: How (and Why!) to Reach the Right Readers
Are you overwhelmed by the amount of book marketing you seem to have to do? There are a ton of ways to promote a book — but you don’t need to do all of them in order to drive sales. Instead, focusing on tactics that reach the right readers with the right message at the right … [Read more...]
10 Top Book Marketing Takeaways from RWA 2018
At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and … [Read more...]
How Readers Discover New Books to Buy [Infographic]
How are readers discovering new books these days? Where are they finding new titles most often? When are they most likely to buy? And what factors into their purchasing decisions? In order to better understand our readers’ purchasing behavior, we surveyed thousands of … [Read more...]
9 Top Book Marketing Takeaways from BookExpo 2018
At last week’s BookExpo 2018 — the biggest annual publishing conference in the US — several sessions and panels covered book marketing and sales topics. We gathered tips from experts at the leading publishers, literary agencies, and publishing or marketing vendors, and we’re … [Read more...]
25 Creative Ways Authors Use Images for Social Media Marketing
Whether you’re promoting a specific book or trying to drive exposure to boost an author’s brand, posting eye-catching images is imperative to capturing readers’ attention on social media. Some social platforms revolve around sharing visual content, including Instagram, … [Read more...]
20 Top BookBub Ad Designs Readers Want to Click
Setting up a BookBub Ads campaign only takes a few clicks, but we often get questions about what creative designs work best. To provide some inspiration as you plan your next campaign, we’ve rounded up 20 of the top-performing BookBub Ads designs from the 150K+ ads … [Read more...]
Why Smart Authors & Marketers Discount Their Books [Infographic]
Running a price promotion and driving exposure with a BookBub Featured Deal lets you reach new power readers, drive backlist book sales, get readers hooked on a series, and possibly boost a book up the bestseller lists. This data reveals why discounting books is a powerful … [Read more...]
21 Ways Authors Recommend Books to Their Readers
Authors, have you recommended a book on BookBub.com? It’s a fun and easy way to connect with readers and help them discover more wonderful books to read… but it’s also a useful (and free!) promotional tool. Making a recommendation on BookBub lets you engage with … [Read more...]
What’s the Best Price for Your Next Ebook Promotion?
Running an ebook price promotion is a great way to drive revenue, maximize unit sales, and connect with new readers. And if you want to run a Featured Deal to reach BookBub’s audience of millions of power readers, you’ll need to run a limited-time discount (between $0.99 and … [Read more...]
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