BookExpo held their annual publishing conference last week in New York City. There were plenty of sessions and panels focused on book marketing, so we gathered several exciting takeaways we wanted to share with our readers. From consumer data to personalized marketing … [Read more...]
Promoting a New Sequel with BookBub Ads [Case Study]
Last year, CD Reiss ran several successful BookBub Ads campaigns for Marriage Games. When she released the sequel, Separation Games, this year, she wanted to promote this new title to both new readers and readers who’d already read Marriage Games. Armed with data from the … [Read more...]
Q&A with a BookBub Editor on Launching New Categories
At BookBub, we regularly test and launch new categories to include in our daily Featured Deals email. This helps our partners run more targeted and effective book marketing campaigns. Since we just launched two new categories — Psychological Thrillers and American … [Read more...]
Using Back Matter to Sell More Books [Infographic]
An ebook’s back matter — the pages that follow the end of the narrative — is prime real estate for promoting other books. We surveyed 250 authors to gather data on how back matter promotions helped increase sales of their other books, and what sort of back matter promotions … [Read more...]
BookBub Follow & Bookmark Buttons for Authors’ Websites
The more readers an author has following them or their books on BookBub, the more effective their BookBub promotions can be. That’s because: Whenever an author launches a new book, their followers receive a New Release Alert — a dedicated (free!) email promoting the new … [Read more...]
How Traditionally Published Authors Market Their Books (Free Flipbook!)
With the high volume of books launching each year, competition for readers’ attention is skyrocketing while publicity teams’ bandwidths are stretched thin — so publishers these days are asking their authors to take on more and more of their own promotional activities. In … [Read more...]
7 Top Book Marketing Tips from DBW 2017
Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2016
We love helping authors and publishers learn how to get more readers. So each week on the BookBub Partners Blog, we publish articles with actionable marketing tips, BookBub insights, and new book promotion ideas to inspire our readers. In 2016, we published dozens of … [Read more...]
Self-Publishing Your NaNoWriMo Book? Don’t Miss These Steps!
It’s National Novel Writing Month (NaNoWriMo)! If you’re participating and decide to self-publish your NaNoWriMo work rather than seek traditional publication, there’s one important thing to remember: Your completed NaNoWriMo book is most likely not ready for readers. A … [Read more...]
5 Ways to use Facebook Groups to Build Book Buzz
Giving fans a dedicated community space can help them feel more connected to a book and author. While these communities might not have thousands of members, the fans who participate often become loyal advocates for the author, which is essential for creating word-of-mouth … [Read more...]
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