It’s a brand new year, which is a great time to get a fresh start on goals. You may already have personal New Year’s resolutions (exercise more, write more, etc.), but you might want to consider setting specific book sales and marketing goals. Setting annual goals can be … [Read more...]
Diana Urban
Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's an expert in inbound marketing and lead generation. Diana is also an author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen, 3/17/2020). Follow her on Twitter at @DianaUrban.Top 10 Book Marketing Articles from BookBub in 2017
All of us at BookBub love helping authors and publishers learn how to sell more books. One way we do this is by publishing actionable marketing tips and publishing insights on the BookBub Partners Blog each week. We aim to provide data-driven articles with real-life case … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there is no one single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller … [Read more...]
14 Ways Authors Can Cross-Promote Each Other’s Books
Many authors cross-promote each other’s books to gain visibility with a relevant new audience of readers. It’s a mutually beneficial way to inexpensively boost book sales and word-of-mouth buzz — and to make new friends and build relationships in the publishing … [Read more...]
11 Fantastic Ways to Sell More Books for the Holidays
Believe it or not, ‘tis almost the holiday season, so consumers are starting to look for the perfect gifts for friends and family — or for themselves! Books make excellent presents — in fact, 25% of trade books are bought as gifts, according to Sourcebooks CEO Dominique … [Read more...]
How to Market Your Book to Get Worldwide Exposure
With growing book sales and millions of readers, international markets can be attractive targets for authors and publishers looking to expand their potential readership. So how can you market your book to this audience? If you have international rights to a book, there are … [Read more...]
119 Book Marketing Ideas That Can Help Authors Increase Sales
Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]
17 Ways to Sell Preorder Books You Need to See
There are several benefits to making a book available for preorder. For example, driving preorder sales can help a book hit various bestseller lists, as many retailers count all preorders as launch day sales. Preorders also help build buzz and momentum for a new book, which … [Read more...]
7 Top Book Marketing Takeaways from BookExpo 2017
BookExpo held their annual publishing conference last week in New York City. There were plenty of sessions and panels focused on book marketing, so we gathered several exciting takeaways we wanted to share with our readers. From consumer data to personalized marketing … [Read more...]
Promoting a New Sequel with BookBub Ads [Case Study]
Last year, CD Reiss ran several successful BookBub Ads campaigns for Marriage Games. When she released the sequel, Separation Games, this year, she wanted to promote this new title to both new readers and readers who’d already read Marriage Games. Armed with data from the … [Read more...]
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