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Diana Urban

Diana UrbanDiana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's also an author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and These Deadly Games (Wednesday Books, 2022). Follow her on Instagram or Twitter.

50 Stellar Examples of Author Facebook Cover Photo Designs

August 20, 2019 by Diana Urban

Facebook Cover Photos Authors

Social media is an important element of any author’s online platform. According to a survey of 6,000 readers by Marie Force, 69% of readers use Facebook to find information about their favorite author, and 88% of readers follow their favorite author on Facebook. Whether you … [Read more...]

10 Top Book Advertising Tips from RWA 2019

July 31, 2019 by Diana Urban

10 Top Book Advertising Tips from RWA 2019

At last week’s Romance Writers of America (RWA) Conference, one of the biggest annual US publishing conferences, there were many panels about book promotion. On these panels, authors, publishing professionals, and industry thought leaders shared a wide variety of book … [Read more...]

How to Run a Book Launch for Maximum Sales (& Hit List!)

July 10, 2019 by Diana Urban

How to Run a Book Launch for Maximum Sales

When you’re preparing for a book launch, there’s a massive amount of book marketing tactics you can choose from — but which will make the biggest impact on sales? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, … [Read more...]

45+ Author Websites with Stellar Designs

June 26, 2019 by Diana Urban

45+ Author Websites with Stellar Designs

Many successful authors have websites that are the hub of their online marketing activity — they provide a central platform for everything from blogging to book sales and email newsletters. But what should you include in an author website? We’ve compiled 45 stellar … [Read more...]

7 Book Promotion Trends & Tips from BookExpo 2019

June 5, 2019 by Diana Urban

7 Book Promotion Trends & Tips from BookExpo 2019

At last week’s BookExpo 2019, the biggest annual publishing conference in the US, there were several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics this year, from marketing … [Read more...]

20 Fantastic Book Cover Design Resources

May 22, 2019 by Diana Urban

20 Fantastic Book Cover Design Resources

Most authors and book marketers know that covers are important — and that it can be worth spending money for a professionally designed cover. After all, a book’s cover design has a proven impact on sales. But where can you go for help with your book cover design? We’re … [Read more...]

14 Fantastic Marketing Tips for Debut Authors

April 24, 2019 by Diana Urban

14 Fantastic Marketing Tips for Debut Authors

Marketing a book as a debut author is vastly different from marketing as a seasoned author with a large backlist. For one, you likely don’t have an existing fan base — and you also lack the experience to know what tactics work best to reach the right audience. So if you’re a … [Read more...]

11 Creative Ways to Boost Reader Engagement

February 20, 2019 by Diana Urban

Having loyal readers can make it easier for an author to sell subsequent books. While reader loyalty is primarily fostered from the love of an author's books, it can also be cultivated through online engagement. Getting readers to engage online takes time and effort, which … [Read more...]

50+ Publishing Resources You Should Know About

February 13, 2019 by Diana Urban

50+ Publishing Resources

We know authors and publishers are always on the lookout for useful publishing resources, whether it’s a valuable industry site, distributor, content management platform, or any other service provider. So we decided to update our list of resources worth considering. Note … [Read more...]

12 Questions to Ask When Hiring a Book Cover Designer

January 23, 2019 by Diana Urban

Questions to Ask When Hiring a Book Cover Designer

Your book’s cover provides a reader with a first impression of your work, and despite all advice to the contrary, people will judge your book by its cover. Reedsy found that professionally designed covers increased display ad clicks between 12.5% to 53%, and early BookBub … [Read more...]

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