Catching readers’ attention can be challenging in such a crowded book marketplace. You may know the tried-and-true book marketing strategies for generating sales, such as discounting backlist titles, sending email newsletters, and running display advertising campaigns. But … [Read more...]
Diana Urban
Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's also an author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and These Deadly Games (Wednesday Books, 2/1/22). Follow her on Instagram or Twitter.How to Launch a New Book Using BookBub’s Marketing Tools
Are you gearing up for a book launch? It might seem like there’s an endless number of book marketing ideas you could incorporate into your promotional plan. But if you’re looking for proven ways to drive sales, BookBub offers a full suite of marketing tools that can … [Read more...]
10 Top Book Marketing Articles from BookBub in 2020
2020 was a challenging year, creating an unprecedented climate in which to publish and promote books. Here on the BookBub Partners Blog, we continued publishing actionable book marketing tips and publishing insights in the hopes that these real-life case studies and ideas … [Read more...]
Writing Your Author Bio? Here Are 20 Great Examples. (Plus a Checklist!)
Writing your author bio can be a daunting task, but a well-crafted bio can help readers learn more about what makes you and your books so interesting. You should regularly maintain your bio on places like your BookBub Author Profile so fans and potential readers seeking you … [Read more...]
How Authors Boost Their BookBub Promotions on Instagram
Do you have an upcoming BookBub promotion? If so, there are various ways to amplify yours and make the most of the opportunity to generate a high volume of sales. One popular way authors boost their BookBub campaigns is via Instagram. Instagram not only provides a fun way to … [Read more...]
Author Websites: Are You Missing These 5 Crucial Elements?
A well-optimized author website can help an author brand themselves and sell more books. It’s an important marketing tool that provides readers, publishing professionals, and members of the media vital information. But designing one can be overwhelming — and on top of … [Read more...]
How to Promote a Cookbook: 15 Ideas from Authors & Publishers
Even before the COVID crisis, which caused a dramatic increase in people cooking and baking at home (54% and 46%, respectively, according to one survey), cookbook sales were already on the rise. According to NPD, cookbook sales during the first six months of 2018 were 21% … [Read more...]
The Ultimate Collection of Audiobook Marketing Examples [Free Download]
The audiobook market is one of the fastest-growing segments of the publishing industry. According to the Audio Publishers Association, it grew an estimated 16% from 2018 to 2019. And Findaway Voices recently shared that the growth they’ve seen from self-published authors and … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there’s no single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller … [Read more...]
How to Promote a Book Launch (and How BookBub Can Help!)
Are you planning to promote a book launch soon? There’s a huge amount of book promotion tactics you can try — but which will sell the most copies? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, what marketing … [Read more...]
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