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Diana Urban

Diana UrbanDiana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's also an author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and These Deadly Games (Wednesday Books, 2022). Follow her on Instagram or Twitter.

35 Authors Using Pinterest for Book Marketing & Inspiration

July 9, 2020 by Diana Urban

23 Authors Using Pinterest for Book Marketing & Inspiration

If you’re not using Pinterest as a book marketing tactic, you might want to give it a try — it’s one of the largest social networks. According to the Pew Research Center, 42% of all online women and 15% of all online men use Pinterest. In case you're not familiar, it's a … [Read more...]

Inspiring Words from Authors to Authors During Difficult Times

June 26, 2020 by Diana Urban

Inspiring Words from Authors to Authors During Difficult Times

Authors aren’t strangers to solitude. But as the pandemic pushed us even further into isolation to protect ourselves and our communities, worry, fear, and sadness have encroached on that creative space for many. Even as things slowly start to reopen, we don’t know how … [Read more...]

How the Book Community Is Helping Children & Parents During COVID-19

May 14, 2020 by Diana Urban

How the Book Community Is Helping Children & Parents During COVID-19

With schools closed around the world, kids now depend on their parents and virtual learning for their education, and many parents are splitting time between their jobs and 24/7 childcare. During this time, authors, publishers, bookstores, and libraries have been providing … [Read more...]

Virtual Book Launch Events: 8 Ideas from Authors

April 30, 2020 by Diana Urban

Virtual Book Launch Events: 8 Ideas from Authors

Despite the COVID-19 crisis, many books are still launching each week. Due to shelter-in-place orders and the need for physical distancing, launch parties at bookstores have of course been canceled. Because of this, we’re getting questions from partners about how to connect … [Read more...]

How Publishers Are Approaching Book Marketing During COVID-19

April 9, 2020 by Diana Urban

How Publishers Are Approaching Book Marketing During COVID-19

Last week we shared examples of how authors are approaching promoting their books during COVID-19. But publishers are facing many similar challenges, from navigating how to continue marketing while people are facing sickness and unemployment to keeping sales up as bookstores … [Read more...]

How Authors Are Approaching Book Promotion During COVID-19

April 2, 2020 by Diana Urban

How Authors Are Promoting Their Books Amidst the COVID-19 Crisis

Over the past few weeks, we've heard from partners that they aren't sure how to approach promoting their books in the midst of the global COVID-19 crisis. It can be uncomfortable to market and promote while people are facing job losses and illness. At the same time, many … [Read more...]

8 Ways Authors are Helping Authors With Books Releasing During COVID-19

March 26, 2020 by Diana Urban

8 Ways Authors are Helping Authors With Books Releasing During COVID-19

The COVID-19 pandemic is impacting authors and publishers in numerous ways. Events have been canceled, bookstores across the globe are shutting their doors, and the media needs to focus on the virus. Especially for authors launching new or debut books during this time, these … [Read more...]

A Message from the BookBub Partners Blog

March 20, 2020 by Diana Urban

A Message From the BookBub Partners Blog

Given developing events in the world, we’ve decided to replace our regular Partners Blog content this week with a letter to our blog subscribers about COVID-19. As you know, the world is facing unprecedented challenges, and the publishing community is no exception. Things … [Read more...]

119 Book Marketing Ideas to Help Authors Increase Sales

March 6, 2020 by Diana Urban

Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]

Marketing Audiobooks: 13 Ideas for Getting New Listeners

February 5, 2020 by Diana Urban

Ideas for Marketing Audiobooks Feature Image headphones over a phone

Have you been actively promoting your audiobooks? From growing awareness on social media to generating a high volume of sales on audiobook retailers like Chirp (learn how to submit for a Chirp deal here!), there's a variety of tactics you can use for marketing audiobooks. … [Read more...]

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