Diana Urban

Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's an expert in inbound marketing and lead generation. Diana is also an author of dark, twisty thrillers for teens, including The Last Hour (HarperTeen, Winter 2020). Follow her on Twitter at @DianaUrban.

9 Top Book Marketing Takeaways from BookExpo 2018

June 6, 2018 by Diana Urban

At last week’s BookExpo 2018 — the biggest annual publishing conference in the US — several sessions and panels covered book marketing and sales topics. We gathered tips from experts at the leading publishers, literary agencies, and publishing or marketing vendors, and we’re … [Read more...]

25 Creative Ways Authors Use Images for Social Media Marketing

May 16, 2018 by Diana Urban

Whether you’re promoting a specific book or trying to drive exposure to boost an author’s brand, posting eye-catching images is imperative to capturing readers’ attention on social media. Some social platforms revolve around sharing visual content, including Instagram, … [Read more...]

20 Top BookBub Ad Designs Readers Want to Click

May 2, 2018 by Diana Urban

Setting up a BookBub Ads campaign only takes a few clicks, but we often get questions about what creative designs work best. To provide some inspiration as you plan your next campaign, we’ve rounded up 20 of the top-performing BookBub Ads designs from the 150K+ ads … [Read more...]

21 Ways Authors Recommend Books to Their Readers

April 25, 2018 by Diana Urban

Authors, have you recommended a book on BookBub.com? It’s a fun and easy way to connect with readers and help them discover more wonderful books to read… but it’s also a useful (and free!) promotional tool. Making a recommendation on BookBub lets you engage with … [Read more...]

What’s the Best Price for Your Next Ebook Promotion?

April 18, 2018 by Diana Urban

Running an ebook price promotion is a great way to drive revenue, maximize unit sales, and connect with new readers. And if you want to run a Featured Deal to reach BookBub’s audience of millions of power readers, you’ll need to run a limited-time discount (between $0.99 and … [Read more...]

How to Launch a New Book Using BookBub’s Marketing Tools

April 11, 2018 by Diana Urban

Are you gearing up for a book launch? It might seem like there’s an endless number of book marketing ideas you could incorporate into your promotional plan. But if you’re looking for proven ways to drive sales with ROI-positive results, BookBub offers a full suite of … [Read more...]

How to Easily Test a Book Cover Design to Sell More Copies

March 28, 2018 by Diana Urban

Think people don’t judge books by their covers? Think again. A book’s cover is the first thing potential readers see — whether they’re browsing online retailers’ search results, skimming their social media feeds, or perusing their BookBub emails. A great cover design can … [Read more...]

5 Tips for Improving the ROI of Your BookBub Ads Campaigns

February 28, 2018 by Diana Urban

BookBub Ads is a self-serve advertising platform that lets you easily reach BookBub’s audience of active book buyers. Ads appear at the bottom of BookBub’s daily emails and offer ideal targeting options for book marketers — target by comparable authors in your genre, … [Read more...]

How to Boost Your Chances of Getting a BookBub Featured Deal

February 7, 2018 by Diana Urban

In the past, we’ve posted tips and busted myths about getting accepted for a BookBub Featured Deal, and we’ve even listed the top reasons a book is rejected! Since we still get questions on how to bolster one’s chances of getting selected for a Featured Deal, we decided to … [Read more...]