At last week’s BookExpo 2019, the biggest annual publishing conference in the US, there were several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics this year, from marketing … [Read more...]
Diana Urban
Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's an expert in inbound marketing and lead generation. Diana is also an author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen, 3/17/2020). Follow her on Twitter at @DianaUrban.20 Fantastic Book Cover Design Resources
Most authors and book marketers know that covers are important — and that it can be worth spending money for a professionally designed cover. After all, a book’s cover design has a proven impact on sales. But where can you go for help with your book cover design? We’re … [Read more...]
14 Fantastic Marketing Tips for Debut Authors
Marketing a book as a debut author is vastly different from marketing as a seasoned author with a large backlist. For one, you likely don’t have an existing fan base — and you also lack the experience to know what tactics work best to reach the right audience. So if you’re a … [Read more...]
11 Creative Ways to Boost Reader Engagement
Having loyal readers can make it easier for an author to sell subsequent books. While reader loyalty is primarily fostered from the love of an author's books, it can also be cultivated through online engagement. Getting readers to engage online takes time and effort, which … [Read more...]
50+ Publishing Resources You Should Know About
We know authors and publishers are always on the lookout for useful publishing resources, whether it’s a valuable industry site, distributor, content management platform, or any other service provider. So we decided to update our list of resources worth considering. Note … [Read more...]
12 Questions to Ask When Hiring a Book Cover Designer
Your book’s cover provides a reader with a first impression of your work, and despite all advice to the contrary, people will judge your book by its cover. Reedsy found that professionally designed covers increased display ad clicks between 12.5% to 53%, and early BookBub … [Read more...]
10 Top Book Marketing Articles from BookBub in 2018
Here at BookBub, we love helping authors and publishers learn to sell more books. One way we do this is by publishing actionable marketing tips and publishing insights on the BookBub Partners Blog each week. We aim to provide real-life case studies, ideas, and data from … [Read more...]
The Ultimate Guide to Promoting a Book Launch [Free Download]
As an author, a marketer at a publishing house, or anyone else working on a book release, there’s a wide array of tactics you can use to promote a book launch. To help you develop a marketing plan for your next release, we created The Ultimate Guide to Promoting a Book … [Read more...]
Publishing Trends: Tropes Readers Adore Across 15 Fiction Genres
Whether you’re looking to write to market or are scouring manuscript submissions for your next acquisition, knowing what tropes appeal to readers can help inform your decision. We see different trends in different categories. And studying these trends, especially those that … [Read more...]
50 Inspirational Marketing Tips from Authors [Free Flipbook!]
Marketing a new book can be a stressful endeavor. After all the hard work you’ve done to prepare for publication, you also need to take on promotional activities to drive sales and make the book rise in the rankings — all while starting to work on the next book! The good … [Read more...]
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