If you finished National Novel Writing Month (NaNoWriMo) with a 50K-word draft, congratulations! Only 12% of NaNoWriMo participants finished last year, so getting this far is a huge accomplishment. If you decide to self-publish your work rather than seek traditional … [Read more...]
Diana Urban's Book Marketing Posts
Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's an expert in inbound marketing, content marketing, and lead generation. Diana is also the author of two Young Adult thrillers, and is writing her third novel. Follow her on Twitter at @DianaUrban.5 Ways to use Facebook Groups to Build Book Buzz
Giving fans a dedicated community space can help them feel more connected to a book and author. While these communities might not have thousands of members, the fans who participate often become loyal advocates for the author, which is essential for creating word-of-mouth … [Read more...]
What Do You Want to See on the BookBub Partners Blog?
Over the past couple years, we’ve published nearly 200 articles on book marketing, on topics ranging from optimizing BookBub Featured Deal submissions to examples of fantastic Instagram posts from authors. As we look forward to 2017, we’d love to find out what you're … [Read more...]
7 Ways to Target Readers Using BookBub Ads
With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further. There are … [Read more...]
How to Know If Your Book Marketing Campaigns Made Money
In today's crowded publishing landscape, authors and publishers need to actively market their books to connect with readers — and most marketing isn’t free. While it’s often true that you need to spend money to make money, it’s important to spend wisely. Many successful book … [Read more...]
Promoting a Sequel in a Book’s Back Matter (With Examples!)
The end of a book is some of the most valuable marketing real estate an author or publisher has to promote a sequel. This is the exact spot where readers are primed to continue the characters’ story. But if the sequel isn’t effectively promoted in a book’s back matter, the … [Read more...]
Promoting a Box Set with BookBub Ads [Case Study]
![Promoting a Box Set with BookBub Ads [Case Study]](https://insights.bookbub.com/wp-content/uploads/2016/10/mark-dawson-case-study-300x158.png)
When author Mark Dawson wanted to increase awareness for his books, he decided to use BookBub Ads to promote The John Milton Series Box Set, which includes the first three books of his 9-book series. This strategy not only increased awareness of his box set, but also grew … [Read more...]
Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests can grab readers’ attention whether you’re trying to promote a book launch or create buzz for a backlist book. In exchange for taking an action you specify — for example, sharing social media content or submitting fan art — readers get something in … [Read more...]
How Marketing Goals Affect BookBub Ad Campaigns [Infographic]
![How Marketing Goals Affect BookBub Ad Campaigns [Infographic]](https://insights.bookbub.com/wp-content/uploads/2016/09/marketing-goals-featured-image-300x158.png)
When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you're trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a … [Read more...]
19 Fantastic Book Cover Design Resources
Most authors and book marketers know that covers are important — and that it can be worth spending money for a professionally designed cover. After all, a book’s cover design has a proven impact on sales. But where can you go for help with your cover? We’re always on the … [Read more...]
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