A well-optimized author website can help an author brand themselves and sell more books. It’s an important marketing tool that provides readers, publishing professionals, and members of the media vital information. But designing one can be overwhelming — and on top of … [Read more...]
Diana Urban
Diana Urban is the Industry Marketing Manager at BookBub, and was previously the Head of Conversion Marketing at HubSpot. She's also an author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and These Deadly Games (Wednesday Books, 2/1/22). Follow her on Instagram or Twitter.How to Promote a Cookbook: 15 Ideas from Authors & Publishers
Even before the COVID crisis, which caused a dramatic increase in people cooking and baking at home (54% and 46%, respectively, according to one survey), cookbook sales were already on the rise. According to NPD, cookbook sales during the first six months of 2018 were 21% … [Read more...]
The Ultimate Collection of Audiobook Marketing Examples [Free Download]
The audiobook market is one of the fastest-growing segments of the publishing industry. According to the Audio Publishers Association, it grew an estimated 16% from 2018 to 2019. And Findaway Voices recently shared that the growth they’ve seen from self-published authors and … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there’s no single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller … [Read more...]
How to Promote a Book Launch (and How BookBub Can Help!)
Are you planning to promote a book launch soon? There’s a huge amount of book promotion tactics you can try — but which will sell the most copies? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, what marketing … [Read more...]
35 Authors Using Pinterest for Book Marketing & Inspiration
If you’re not using Pinterest as a book marketing tactic, you might want to give it a try — it’s one of the largest social networks. According to the Pew Research Center, 42% of all online women and 15% of all online men use Pinterest. In case you're not familiar, it's a … [Read more...]
Inspiring Words from Authors to Authors During Difficult Times
Authors aren’t strangers to solitude. But as the pandemic pushed us even further into isolation to protect ourselves and our communities, worry, fear, and sadness have encroached on that creative space for many. Even as things slowly start to reopen, we don’t know how … [Read more...]
How the Book Community Is Helping Children & Parents During COVID-19
With schools closed around the world, kids now depend on their parents and virtual learning for their education, and many parents are splitting time between their jobs and 24/7 childcare. During this time, authors, publishers, bookstores, and libraries have been providing … [Read more...]
Virtual Book Launch Events: 8 Ideas from Authors
Despite the COVID-19 crisis, many books are still launching each week. Due to shelter-in-place orders and the need for physical distancing, launch parties at bookstores have of course been canceled. Because of this, we’re getting questions from partners about how to connect … [Read more...]
How Publishers Are Approaching Book Marketing During COVID-19
Last week we shared examples of how authors are approaching promoting their books during COVID-19. But publishers are facing many similar challenges, from navigating how to continue marketing while people are facing sickness and unemployment to keeping sales up as bookstores … [Read more...]
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