With BookBub Ads, you can monitor your results and edit your campaign at any time to change your budget, CPM bid, or targeting. New bids are immediately submitted to the auction, and results are updated hourly in the BookBub Partner Dashboard.
If you’re not getting enough impressions, this most likely means that your CPM bid is too low for the audience that you’re targeting, or that you’re targeting too small an audience for your desired budget. You can increase your bid — or change your targeting to increase your maximum daily reach — to win more impressions.
If you’re not getting enough clicks — or if your click-through rate is low and you’re not getting a high ROI — this most likely means that you’re targeting too broad an audience. Refine your targeting by adding specific authors, categories, regions, and retailers to make sure you’re reaching the most relevant audience. It could also mean that your creative isn’t engaging enough. Make sure that the text in your ad is actionable and easy to read, and consider including the cover of the book in the design and a call-to-action button.
We recommend waiting up to 24 hours to see how a new bid or updated targeting is impacting your overall results.
