I’m Samantha A. Cole, a USA Today bestselling and award-winning indie author of suspenseful and seductive romance novels. The first book in my Trident Security series launched in April 2015 with little fanfare and expectations. Like most indie authors, I had to learn the … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
17 Instagram Book Promotion Ideas from Publishers
Looking for Instagram book promotion ideas? That’s no surprise — according to Rival IQ, brands have a 13.5x higher median engagement rate on Instagram than on Facebook, and 27x higher than on Twitter. And in this survey, 87% of people said that they took action after … [Read more...]
2021 Book Marketing: How Authors Are Promoting Their Novels
With each passing year, there seem to be more and more book marketing tactics you can use to amplify a title’s exposure and reach more readers. And it can be tough to keep up with all of them! So what are some of the biggest (or newest) book marketing strategies that authors … [Read more...]
How I Make Six Figures as a Self-Published Author
I’m Ines Johnson, author of paranormal romance with lots of kissing. I also write sweet western romances under the pen name Shanae Johnson. There’s kissing in those books too. Lots of authors who come on this blog are a pretty big deal. Me? I’m a pretty big failure. Funny … [Read more...]
30 Ways Authors Use Videos to Engage with Readers
Video is a great way to grab readers’ attention and engage with them in a personal way online. It could lead to an increase in book sales, as 82% of consumers have been convinced to buy a product by watching a video. And since consumers prefer video over any other type of … [Read more...]
5 Buzz-Building Tips From an Instant NYT Bestselling Debut
Launching a book into the world is equally exhilarating and terrifying. There’s no magic formula to make sure your pre-launch efforts land the way you intend. It sorta feels like you’re shouting as loud as you can in a crowded room with your best three or four or 40 friends … [Read more...]
Bookstagrams of Ebooks: 38 Stunning Examples You Must See
Are you a self-published author who mainly sells books in digital formats? Or a traditionally published author or book blogger trying to promote a digital ARC? There are many ways to beautifully display ebooks in your social media posts and digital marketing campaigns. In … [Read more...]
6 Outside-the-Box Book Marketing Ideas You HAVE to See
Catching readers’ attention can be challenging in such a crowded book marketplace. You may know the tried-and-true book marketing strategies for generating sales, such as discounting backlist titles, sending email newsletters, and running display advertising campaigns. But … [Read more...]
How to Launch a New Book Using BookBub’s Marketing Tools
Are you gearing up for a book launch? It might seem like there’s an endless number of book marketing ideas you could incorporate into your promotional plan. But if you’re looking for proven ways to drive sales, BookBub offers a full suite of marketing tools that can … [Read more...]
How We Wrote & Promoted a Multi-Author Book Series
The world needs more lady billionaires. So was the theory of bestselling authors Lucy Score, Claire Kingsley, Kathryn Nolan, and myself, Pippa Grant, when we set out to write a joint world series. Confession: We didn’t know if the books would make any money. We just wanted … [Read more...]
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