We already know that running price promotions is an effective book marketing tactic. But before you drop the price of any of your ebooks, you should have a specific goal in mind. Without a clear goal, it will be impossible to measure whether your promotion was a success. And … [Read more...]
BookBub Featured Deals
We have plenty of tips on how to run a successful price promotion! By discounting an ebook and promoting it with a BookBub Featured Deal, you can boost book sales, hit bestseller lists, and get new power readers. Here are a few of our top posts on running Featured Deals:
How to Make Your Book Permafree (and Why You Should)
Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you have a large backlist of books, a permafree book is a great way to entice new readers, increase your exposure, and drive sales for your other books. We’ve … [Read more...]
Do Free Ebook Promotions Really Work?
We’ve written in the past about using pricing as a book promotion tool, and you may already be aware that discounting your book for a limited time can lead to increased sales, greater visibility, and a host of other benefits. But what about giving away your book for … [Read more...]
How to Time an Ebook Price Promotion for Maximum Visibility
If you have a large book backlist, running a price promotion is a great way to increase exposure, boost sales, and build an author’s brand. Choosing a book for a price promotion is often about timing. Do you have any new or upcoming releases to cross-promote? Do you have any … [Read more...]
11 Things You Don’t Know About Bargain Ebook Buyers
If you're using price promotions as part of your book marketing strategy, you should understand the audience you're targeting. Who are bargain ebook buyers? Do they purely seek out freebies, or are they willing to purchase full-priced books from authors they love? Do they … [Read more...]
5 Reasons Why Ebook Price Promotions Make You More Money
Publishing a book is like running a business, and like any business, one of your primary goals is to generate revenue. Whether you’re traditionally or indie published, and whether your book was published one year ago or ten, you’ll need to do some marketing to get people’s … [Read more...]
How I Sold 130x More Books with a BookBub & Countdown Promo
As a bestselling suspense author who has been indie published since 2003, I’ve learned being flexible and adapting to change is key to being successful in this industry. I only sold 26 copies of my standalone thriller Submerged across Amazon.com and Amazon.co.uk during … [Read more...]
Free vs. Discounted: How BookBub’s Selection Rates Vary
Are BookBub editors more likely to select a book being offered for free than one at $0.99-$2.99 for a BookBub Featured Deal? We’ve outlined our editorial process on on the BookBub Partners Blog before, but in this post we’ll specifically look at how selection rates compare … [Read more...]
How to Discount Your Book in the UK
Since BookBub launched in the UK in September, a number of authors and publishers have come to us with questions about discounting their books across the pond. While setting up a promotion comes with logistical challenges no matter the country, factors like different time … [Read more...]
Price Promotion As Seduction: 5 Tips to Ensure You Get a Second Date
Authors have always needed to be part artist, part entrepreneur, and part seducer. Charles Dickens, Mark Twain, and Sir Arthur Conan Doyle all gave the world unforgettable characters and literature that continues to stand the test of time. But these greats were also … [Read more...]
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