When you consider book marketing, it’s important to remember that there are long-term strategies that include things like blogging, videos and podcast interviews, professional speaking, and email list building. But there are also short-term spike tactics that can lift your … [Read more...]
BookBub Featured Deals
We have plenty of tips on how to run a successful price promotion! By discounting an ebook and promoting it with a BookBub Featured Deal, you can boost book sales, hit bestseller lists, and get new power readers. Here are a few of our top posts on running Featured Deals:
The Ebook Series Sales Advantage
We’ve written in the past about the power of a price promotion to boost sales of an author’s backlist, and our partners often report that discounting books in a series is a particularly effective strategy. Anecdotally, we’d seen evidence to support this theory, but we wanted … [Read more...]
Do Ebook Discounts Devalue Content?
BookBub recently presented exclusive survey data on the spending habits of bargain ebook buyers. One of the most interesting facts we discovered was that while these readers are cost conscious, the majority don’t exclusively purchase discounted titles; they buy more … [Read more...]
How to Use Ebook Price Promotions as a Discovery Tool
Founded by Peter Workman in 1968, Workman Publishing Company is one of the largest independent publishers of trade books and calendars. Publisher of such blockbusters as What to Expect When You’re Expecting and Water for Elephants, Workman is known for their high-quality … [Read more...]
Book Discount Tutorial: How to Lower the Price of Your Ebook
With a vast array of retailers, distributors, and even time zones to navigate, mastering the logistics of making your ebook free can be difficult. Here are two methods of marking the price down for a discounted title. If you're looking for help on making your ebook free, … [Read more...]
Book Discount Tutorial: How to Make Your Ebook Free
With a vast array of retailers, distributors, and even time zones to navigate, mastering the logistics of discounting an ebook can be difficult. Below are two ways you can make your book free for a promotion, along with some tips and best practices to make the process … [Read more...]
How BookBub Determines the Cost of a Featured Deal
Many of our most frequently asked questions from partners relate to BookBub’s Featured Deal fees. Understandably, authors and publishers want to be sure they’re making a smart investment with each marketing dollar spent, which is why we’ve always provided information like … [Read more...]
Does Discount Size Matter for Ebook Promotions?
As many of our partners know, a limited time price promotion can be an effective ebook promotional tool. But exactly how much do you need to discount your book in order to accomplish your marketing goals? Does the size of the discount matter? Or do readers just look for a … [Read more...]
Should You Discount Your Ebook?
Pricing is one of the most valuable ebook marketing tools you have at your disposal today. Whether you’re looking to launch a new book, reinvigorate sales for an old book, expand your audience, or hit a bestseller list, strategic pricing can help. BookBub has worked on … [Read more...]
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