At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and … [Read more...]
How Readers Discover New Books to Buy [Infographic]
How are readers discovering new books these days? Where are they finding new titles most often? When are they most likely to buy? And what factors into their purchasing decisions? In order to better understand our readers’ purchasing behavior, we surveyed thousands of … [Read more...]
How I Boosted Series Sales by A/B Testing Cover Designs
There’s the old adage, “If it ain’t broke, don’t fix it.” But what about when it’s working, but perhaps not as well as you’d like? One of my favorite things about being a hybrid author is having total control over tweaking certain aspects of my indie-published books that I … [Read more...]
Book Launch Checklist: A Marketing Timeline for Authors
As a traditionally-published author, it’s important to supplement your publisher’s marketing campaigns with your own promotions so your lovingly crafted words reach as many readers as possible. Nowadays, readers want to personally connect with authors they like, especially … [Read more...]
10 Tips for Authors on Using Social Media from a Literary Agent
As a literary agent, I’m lucky enough to go to a lot of writing workshops, where I usually dish advice about one of two things: query letters or social media. When it comes to social media and publishing, digital platforms have a special place in my heart. After all, … [Read more...]
How to Write a Good Hook & Start Your Novel with a Bang!
Whenever people ask me what the most difficult part of writing a book is — the beginning, middle, or end — I usually say, “All of it.” Each section of a novel comes with its own set of challenges: Middles are hard to plot, ends need to be satisfying (and in my novels, they … [Read more...]
9 Top Book Marketing Takeaways from BookExpo 2018
At last week’s BookExpo 2018 — the biggest annual publishing conference in the US — several sessions and panels covered book marketing and sales topics. We gathered tips from experts at the leading publishers, literary agencies, and publishing or marketing vendors, and we’re … [Read more...]
25 Creative Ways Authors Use Images for Social Media Marketing
Whether you’re promoting a specific book or trying to drive exposure to boost an author’s brand, posting eye-catching images is imperative to capturing readers’ attention on social media. Some social platforms revolve around sharing visual content, including Instagram, … [Read more...]
How to Write 12 Books in 6 Months to Grow Sales & Populate a Backlist
Thanks to the rise of binge-reading and binge-watching behavior, today’s readers often plow through an entire book series quickly. I’m a binge-and-repeat reader myself — I will glom onto a series from start to finish, only to repeat the process months later with the same … [Read more...]
20 Top BookBub Ad Designs Readers Want to Click
Setting up a BookBub Ads campaign only takes a few clicks, but we often get questions about what creative designs work best. To provide some inspiration as you plan your next campaign, we’ve rounded up 20 of the top-performing BookBub Ads designs from the 150K+ ads … [Read more...]
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