Getting selected for an international-only BookBub Featured Deal might elicit a sigh at first, and it did from me, but there are powerful reasons why an author should be excited about the opportunity. I was, and the promotion paid off! I changed up my strategy a little, … [Read more...]
5 Ways a Professional Cover Design Can Boost Book Sales
One of the biggest fallacies still held by some in the publishing world is that cover design doesn’t really matter. In other words, a great book will still thrive even if it has a terrible cover. But in the absence of overwhelming word of mouth or a gangbusters publicity … [Read more...]
How I Promoted a Preorder to Launch a Bestselling Book
Before I released Warwolfe, the prequel to my bestselling series de Wolfe Pack, I knew I wanted to aggressively promote this book because my readers had been waiting for it for years. As someone who releases a new full-length book about every seven weeks, I have an entire … [Read more...]
9 Book Advertising Tactics I’ve Tried… And Which Ones Worked!
Not all marketing endeavors achieve the same goal. They aren’t designed to. Some are strictly tied to conversion and making that sale. Others are more about brand building, which can’t be quantified in the same way. Although in the past I probably leaned too heavily on … [Read more...]
How I Became a Bestseller Using BookBub’s Marketing Tools
Looking for tips on how to become a bestseller? Maybe I can help. While I was on summer vacation with my family, my box set The War Planners Series was selected for a BookBub Featured Deal. Seeing the preview of the acceptance email on my phone’s screen, I was unable to … [Read more...]
How I Hit the USA Today Bestseller List Three Times
I hit the USA Today bestseller list three times thanks to a whole lot of planning and focused marketing strategies built around price promotions. These included BookBub Featured Deals, promo-stacking with other vendors, newsletter sends, cross-promotion with other authors, … [Read more...]
5 Ways a Book Cover Could Hurt Sales — And How to Fix It
Before launching Sterling & Stone in 2011, we were a trio of indie authors, and our early years were filled with missteps. We wrote furiously, churning out more than 2 million words per year. All those drafts needed to be made into books, but at the start we only had so … [Read more...]
How I Launched a Bestselling Book with a Free Promotion
For the first time in three years I had a new contemporary romance series to promote, Cade Brothers, and I wanted to reach a new audience. I had two goals for the launch of the first book in the series, Tempting Levi: Sell as many copies as possible to introduce the … [Read more...]
17 Ways to Sell Preorder Books You Need to See
There are several benefits to making a book available for preorder. For example, driving preorder sales can help a book hit various bestseller lists, as many retailers count all preorders as launch day sales. Preorders also help build buzz and momentum for a new book, which … [Read more...]
How to Drive Preorder Book Sales: Q&A With a Big 5 Publisher
Preorder book sales can be an essential driver of a book’s early success — a higher volume of preorder sales can build buzz and lead to more reviews, bigger retailer orders, and even placement on bestseller lists. But driving those sales is a tough proposition. How do you … [Read more...]
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