Looking for ways to increase ebook sales? There is a challenge to drawing readers into a series after several books have been released. In March, Lila Dubois and I released Delicate Ties, book eight in our Trinity Masters series. The series has been very successful, yet our … [Read more...]
7 Top Book Marketing Takeaways from BookExpo 2017
BookExpo held their annual publishing conference last week in New York City. There were plenty of sessions and panels focused on book marketing, so we gathered several exciting takeaways we wanted to share with our readers. From consumer data to personalized marketing … [Read more...]
Publishing Conferences: How to Know Which are Worth Attending
Publishing conferences and events can be a valuable resource for many people in the publishing industry. In fact, you can often find BookBub representatives giving workshops or sitting on panels at these events, because we find the chance to connect with authors and other … [Read more...]
Introducing BookBub Preorder Alerts
Update: You can now send two Preorder Alerts for each new release! See brand new data on the results from partners who send a second alert. Today we’re thrilled to announce a new way for our partners to promote an upcoming release: BookBub Preorder Alerts! A Preorder Alert … [Read more...]
Promoting a New Sequel with BookBub Ads [Case Study]
Last year, CD Reiss ran several successful BookBub Ads campaigns for Marriage Games. When she released the sequel, Separation Games, this year, she wanted to promote this new title to both new readers and readers who’d already read Marriage Games. Armed with data from the … [Read more...]
How I Got 25K More BookBub Followers (and Why I Did)
As an author who’s written 57 traditionally- and self-published books over 27 years, I love the creative process of writing — the part of my career that involves quiet solitude, characters who do what they're told, and a relaxed writing wardrobe. Don't get me wrong, it's … [Read more...]
Promoting a Series to Keep Readers Hooked
We authors often discuss how to promote individual novels. We know about running advertising campaigns, building mailing lists and websites, pricing and discounting, and so on. But trying to promote a series of novels is a different beast — you need to convince readers to … [Read more...]
Q&A with a BookBub Editor on Launching New Categories
At BookBub, we regularly test and launch new categories to include in our daily Featured Deals email. This helps our partners run more targeted and effective book marketing campaigns. Since we just launched two new categories — Psychological Thrillers and American … [Read more...]
Using Back Matter to Sell More Books [Infographic]
An ebook’s back matter — the pages that follow the end of the narrative — is prime real estate for promoting other books. We surveyed 250 authors to gather data on how back matter promotions helped increase sales of their other books, and what sort of back matter promotions … [Read more...]
8 Book Description A/B Tests You Need to See
At BookBub, we connect books to readers, and readers to books. One of the components that drives this connection is the blurb we write for each book featured in our Featured Deals email. A successful blurb caters to the settings, characters, and tropes our readers love — so … [Read more...]
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