When author Lauren Blakely was getting ready to launch her new book, Mister O, she decided to experiment with BookBub Ads. Three months later, Mister O is a USA Today, Wall Street Journal and New York Times bestseller. Here’s how Lauren used BookBub Ads as part of this … [Read more...]
How I Launched My New Release and Sold 20K Copies
This summer I released Earth Alone, the first novel of my newest indie-published science fiction series, Earthrise. In its first seven weeks, the novel sold over 20,000 copies and received millions of page reads in the Kindle Unlimited library. Before the launch, my goal … [Read more...]
Marketing a New Book: 6 Tactics Authors & Publishers Love
When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about … [Read more...]
9 Ways to Market a Book After the New Release Buzz Dies Down
Myth or fact?: Once a book has launched and the new release buzz has died down, there’s nothing you can do to market that book except publish the next one. Myth! With a little creativity and persistence, you can continue marketing a book to effectively reach new readers … [Read more...]
The Top Guides to Online Advertising for Marketing Books
Online advertising can be an effective way to reach new readers. But online ad platforms can seem complex and overwhelming, especially if you’re just getting started. To make the best use of your advertising budget, it’s important to educate yourself on the best practices … [Read more...]
Why Authors Running a Featured Deal Should Claim Their BookBub Profile
Looking to get the most out of an upcoming BookBub Featured Deal? Here’s something to keep in mind: Authors who claim their BookBub Author Profile before running a Featured Deal typically accelerate their BookBub follower growth after the deal. That means that if you’re … [Read more...]
How to Test Your BookBub Ad Designs to Get Better Results
Looking for a simple way to improve the performance of your BookBub Ads campaigns? A/B testing your ad designs is a great place to start. By following the basic steps outlined below, you’ll be able to identify the creative that best accomplishes your goals and generates the … [Read more...]
BookBub Featured Deals vs. BookBub Ads: What’s the Difference?
Many people have asked how BookBub Ads differ from BookBub Featured Deals. Ads and Featured Deals are two distinct book marketing tools. There are many differences between these two opportunities, and we recommend advertisers consider their goals before deciding how to run … [Read more...]
Introducing BookBub Ads – Promote Any Book, Any Time
Today we’re excited to announce a new way to reach millions of BookBub readers: BookBub Ads. BookBub Ads run in a dedicated space in BookBub’s daily emails. Advertisers — authors, publishers, agents, and other book marketing professionals — can use this space to promote … [Read more...]
Top 10 Non-Publishing Blogs Every Publisher Should Read
If you publish and market books, you probably understand the importance of keeping up with industry trends. Sites like Publishers Weekly, Digital Book World, Jane Friedman’s blog, The Hot Sheet, and the BookBub Partners Blog can help you learn about new ways to reach more … [Read more...]
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