There are a lot of myths and misconceptions out there about how BookBub works — from how we select books to feature to what kind of behavior will get authors on a “blacklist” (this one baffles us!). We wanted to put some of the rumors we hear about most often to rest. … [Read more...]
Top 8 Email Marketing Takeaways from DBW 2016
Gathering email addresses and the right to market to them — what Seth Godin long ago dubbed "permission marketing" — is a crucial part of any author or publisher's marketing effort. What kinds of books and email campaigns work best? What are some of the best practices … [Read more...]
Top 8 Book Marketing Takeaways from DBW 2016
This week, Digital Book World held their annual conference on digital publishing in New York City. This year the conference was buzzing about book marketing, data, and discovery, among other topics. And from SEO to author branding, many sessions focused on connecting with … [Read more...]
Going from a Small Indie Press to a Traditional Print Deal
What does it take to get from a small, independent digital-first press to the New York Times bestseller list — and a deal for a new book with a Big Five publisher? Kate Moretti knows. That’s exactly what happened to her when she published her debut novel, Thought I Knew … [Read more...]
9 Free Tools That Can Help Build Buzz for a Book
Everybody knows buzz is an important part of book marketing. It can help catch book reviewers’ and bloggers’ attention, which can in turn drive sales. But how do you create buzz? How do you get people talking about a book? Obviously, one way is to get Beyoncé or Taylor … [Read more...]
Relaunching & Marketing a Book After Getting the Rights Back
Relaunching a book — or even an entire series — can be a great way for authors to reinvigorate sales and get new loyal fans. Independently published authors and publishers can relaunch books at any time. Traditionally published authors sometimes get the opportunity to … [Read more...]
Book Marketing Trends: From Blog Tours to Mailing Lists
Being an agile marketer is imperative to selling more books, as promotional channels quickly become oversaturated and ineffective. So how can anybody keep up with book marketing trends that are constantly evolving? Self-published author Lee Strauss has some ideas. She … [Read more...]
Introducing 3 New Ways Authors Can Reach Readers via BookBub
Today we’re excited to announce three new ways we’re helping BookBub Authors — authors who have claimed and completed their BookBub Author Profile — build their audience: Sign-up Suggestions - When new readers sign up for BookBub, they now see suggested authors to … [Read more...]
9 Author Website Trends You Need to Know About
Considering a new Author Website? Try BookBub’s new website builder, Author Websites! These days, author websites are much more than static business cards. They’re now a valuable marketing tool serving as the hub of an author’s online activity, from displaying their … [Read more...]
Marketing a New Book Release that’s Part of a Long Series
Marketing a new release that comes late in a series is often different from marketing a standalone or early series book, yet the goals are similar: catch readers’ attention and build a loyal fan base. To provide our readers with insights on the challenges (and … [Read more...]
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