When you release a new book, your existing book backlist can be a valuable promotional asset. Not only will existing fans gobble up your newest work, but discounting your own backlist book can help attract brand new readers and drive sales for a full-priced new book. In … [Read more...]
Roundup of the Top #AskBookBub Questions of 2015
We love helping authors and publishers learn how to get their books discovered. So we host a Twitter chat where authors and book marketers can ask us questions on book marketing, publishing, running price promotions, and submitting to BookBub via the hashtag … [Read more...]
When is the Right Time to Discount Your Book?
Discounting an ebook can be an effective way to drive a high volume of downloads, increase revenue, boost a book up the retailer rankings, build author buzz, and more. And promoting that discount via services like BookBub can expose the book to millions of power readers … [Read more...]
BookBub by the Numbers in 2015 [Infographic]
Over 7 million members, 12.3K ebook deals, and 20 million ebooks sold — that's just a taste of what the BookBub community of authors, publishers, and readers achieved in 2015. To highlight these and other accomplishments from last year, we created the infographic below. … [Read more...]
Introducing BookBub New Release Alerts
Today we have exciting news: Beginning this morning, we’re sending BookBub readers email alerts about new releases by their favorite authors. These New Release Alerts will include links to purchase the book immediately on retail sites or to bookmark it on BookBub for … [Read more...]
5 New Year’s Resolutions All Book Marketers Should Make
It’s almost the new year, which means it’s time to put together that good ol’ list of New Year’s resolutions. You might already have personal resolutions (work out at least three times a week!), but the new year also presents an opportunity to smarten your book marketing … [Read more...]
How to Know Your Book’s Cover Needs a Redesign
Potential readers need to be intrigued by a book’s cover to click through and check it out. Our testing has shown that a cover alone can account for a 30% difference in clicks on a BookBub Featured Deal, and other sources have reported similar results. So if your cover … [Read more...]
The 4 Most Common International Ebook Discounting Errors
International markets can be an effective source for finding new readers. When you submit your book for a BookBub Featured Deal, you can choose to run a price promotion to all of our international editions, which include the UK, Canada, and Australia. This will help you find … [Read more...]
Will You Sell More Books on a Holiday?
Timing plays a crucial role in any ebook marketing strategy, and knowing when to discount your book can mean the difference between a successful promotion and one that doesn’t meet expectations. With the winter holidays fast approaching, we were curious to find out how … [Read more...]
10 Top Questions to Ask Before Hiring a Book Publicist
Hiring a book publicist can be a worthwhile expenditure if you need help building your book’s platform, or if you’d like to supplement your existing marketing efforts or those of your publisher’s publicity team. While you might be able to do marketing for yourself, hiring … [Read more...]
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