One of the trickiest parts of advertising a book via display ads is finding the right combination of elements to make someone not only stop to look, but actually click. And the best way to understand what works and what doesn’t is to test your ad images with a series of … [Read more...]
BookBub Ads Designs
BookBub Ads are a fantastic marketing tool for reaching new readers. Learn how to spruce up your BookBub Ad designs for maximum impact!
The Best BookBub Ads of 2020
2020 has been a challenging and unusual year, but books continued to be an important source of solace, education, and entertainment for BookBub members. As the year draws to a close, we want to continue our annual tradition of highlighting some examples of the excellent … [Read more...]
19 Holiday-Themed BookBub Ads Readers Loved
While it might be hard to believe, ‘tis the season when readers start craving books with snowy settings and holiday festivities — and a comforting escape from reality. According to Google Trends, Google searches for “Christmas books” each year in the US tend to pick up just … [Read more...]
15 Top Audiobook Ads Readers Want to Click
If you’re looking to drive more audiobook sales, you can target audiobook listeners with your BookBub Ads campaigns. But we often get questions about what creative designs work best. Do the same design elements from successful ebook ads work when you’re promoting … [Read more...]
The Best BookBub Ads of 2019
In 2019, thousands of authors and book marketers used BookBub Ads, our self-serve display advertising platform, to promote books to BookBub’s millions of readers. To kick off 2020, we wanted to share some of the most successful BookBub Ads campaigns from the past … [Read more...]
5 Things to Try if Your BookBub Ads CTR Drops
When running BookBub Ads campaigns, the click-through rate (CTR) is the percentage of impressions that turned into clicks. Your CTR is a good indication of how appealing your ad is to your audience, as it captures what percentage of them clicked! And when you’re running … [Read more...]
20 BookBub Ads You HAVE to See for Design Inspiration
The BookBub Ads platform lets authors and book marketers easily create customized campaigns to promote their books to BookBub’s millions of readers. While many advertisers enjoy the flexibility to design their own ad image, we often get questions about what kinds of designs … [Read more...]
6 Book Ad Design Tools Authors Can Use
When it comes to book ads, designing creative that’s enticing is more than half the battle. Your ad image plays a huge role in whether readers are driven to click on your ad and, hopefully, go on to purchase your book. Because of this, you’ll want to ensure you’re designing … [Read more...]
5 Mistakes To Avoid in Your BookBub Ads Designs
BookBub Ads reach millions of power readers every day, making this self-serve ad platform a fantastic tool for authors and publishers to promote their books. But creating ad designs that will entice readers can be a challenge. A clever tagline will catch some readers’ eyes, … [Read more...]
How to Create Eye-Catching BookBub Ads Images
Marketing doesn’t have to be complicated! If you are like me and often overcomplicate marketing tasks, think of these words from Mad Men’s Don Draper: “Make it simple, but significant.” The way to significance in online marketing often starts with … [Read more...]
