Timing plays a crucial role in any ebook marketing strategy, and knowing when to discount your book can mean the difference between a successful promotion and one that doesn’t meet expectations. With the winter holidays fast approaching, we were curious to find out how … [Read more...]
8 Reasons Your Ebook Price Promotion Didn’t Work
Running an ebook price promotion can be an effective way to drive a high volume of downloads, increase revenue, boost a book up a bestseller list, drive series sales, and more. But running a successful book marketing campaign requires more than just dropping the price and … [Read more...]
What is the BookBub “Halo Effect”?
Books featured in the BookBub email typically experience a significant spike in downloads, leading many titles to soar in their retailer rankings, perform better in recommendation algorithms, and sometimes even hit major bestseller lists like The New York Times or USA Today. … [Read more...]
How Engaged Are BookBub Readers in Your Genre?
Sales differ significantly across BookBub categories. But how much is that variation due to simple differences in subscriber counts vs. discrepancies in reader engagement? We can start to answer this question by examining how average purchase rates — or the percentage of … [Read more...]
What are the Most Popular Title Trends in Your Genre?
Your book title — along with your cover — is the first thing a potential reader sees, and can be the deciding factor between hitting the buy button or not. Your title is a great opportunity to indicate genre, plot, atmosphere, or characters. Readers like to know what they’re … [Read more...]
How to Get Blurbs for Your Book & Use Them In Your Marketing
Blurbs are quotes from fellow authors or review publications endorsing a book, which are sometimes used on a book cover or in a book’s marketing material (e.g. the description on retailer websites). They are often effective at catching readers’ attention, especially if the … [Read more...]
How BookBub’s Selection Process Works
We often get questions from our partners about how the BookBub curation process works: Why are some books selected for a Featured Deal and not others? Do we have a minimum review requirement? What can you do to guarantee your book will be featured in the BookBub … [Read more...]
For How Long Should You Run Your Ebook Price Promotion?
Ebook price promotions can be a great way to drive sales, boost revenue, and build buzz for an author. To run a price promotion, you simply discount one of your books across retailers for a limited amount of time. The aim is to generate interest among bargain ebook buyers, … [Read more...]
4 Book Marketing Goals You Can Achieve with Price Promotions
We already know that running price promotions is an effective book marketing tactic. But before you drop the price of any of your ebooks, you should have a specific goal in mind. Without a clear goal, it will be impossible to measure whether your promotion was a success. And … [Read more...]
BookBub by the Numbers in 2014 [Infographic]
2014 was a great year for BookBub! We more than doubled our audience, sold ten million ebooks, and helped 131 books hit the New York Times bestseller list, among other things. We put together this fun infographic to highlight what we're most proud of from last year. We can't … [Read more...]