How are readers discovering new books these days? Where are they finding new titles most often? When are they most likely to buy? And what factors into their purchasing decisions? In order to better understand our readers’ purchasing behavior, we surveyed thousands of … [Read more...]
Data & Infographics
Book data, market trends, and conference coverage, oh my! Stay up to date with the latest industry trends through BookBub.
Why Smart Authors & Marketers Discount Their Books [Infographic]
Running a price promotion and driving exposure with a BookBub Featured Deal lets you reach new power readers, drive backlist book sales, get readers hooked on a series, and possibly boost a book up the bestseller lists. This data reveals why discounting books is a powerful … [Read more...]
How to Boost Your Chances of Getting a BookBub Featured Deal
In the past, we’ve posted tips and busted myths about getting accepted for a BookBub Featured Deal, and we’ve even listed the top reasons a book is rejected! Since we still get questions on how to bolster one’s chances of getting selected for a Featured Deal, we decided to … [Read more...]
7 Top Book Marketing Tips from DBW 2017
Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From … [Read more...]
Marketing with BookBub in 2016 [Infographic]
We’re excited to share this infographic highlighting our author and publisher partners’ marketing accomplishments with BookBub in 2016! We feel lucky to be working with strategic, innovative partners and we love helping you come up with new and better ways to reach readers. … [Read more...]
How Marketing Goals Affect BookBub Ad Campaigns [Infographic]
When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you're trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a … [Read more...]
Top 8 Email Marketing Takeaways from DBW 2016
Gathering email addresses and the right to market to them — what Seth Godin long ago dubbed "permission marketing" — is a crucial part of any author or publisher's marketing effort. What kinds of books and email campaigns work best? What are some of the best practices … [Read more...]
Top 8 Book Marketing Takeaways from DBW 2016
This week, Digital Book World held their annual conference on digital publishing in New York City. This year the conference was buzzing about book marketing, data, and discovery, among other topics. And from SEO to author branding, many sessions focused on connecting with … [Read more...]
What Else Are Your BookBub Readers Reading? [Infographic]
The average BookBub subscriber signs up for eight categories. What categories are your readers subscribing to? Do Fantasy readers disproportionately subscribe to Science Fiction as well? If someone signs up to receive Christian Fiction books, are there certain categories … [Read more...]
BookBub by the Numbers in 2015 [Infographic]
Over 7 million members, 12.3K ebook deals, and 20 million ebooks sold — that's just a taste of what the BookBub community of authors, publishers, and readers achieved in 2015. To highlight these and other accomplishments from last year, we created the infographic below. … [Read more...]
