Before launching Sterling & Stone in 2011, we were a trio of indie authors, and our early years were filled with missteps. We wrote furiously, churning out more than 2 million words per year. All those drafts needed to be made into books, but at the start we only had so … [Read more...]
How I Launched a Bestselling Book with a Free Promotion
For the first time in three years I had a new contemporary romance series to promote, Cade Brothers, and I wanted to reach a new audience. I had two goals for the launch of the first book in the series, Tempting Levi: Sell as many copies as possible to introduce the … [Read more...]
17 Ways to Sell Preorder Books You Need to See
There are several benefits to making a book available for preorder. For example, driving preorder sales can help a book hit various bestseller lists, as many retailers count all preorders as launch day sales. Preorders also help build buzz and momentum for a new book, which … [Read more...]
How Indie Presses and Authors Can Collaborate on Marketing Campaigns
At Tule, our main goal is to publish fantastic stories by the best writers. We want to delight our readers and satisfy our authors’ desire for creativity, freedom, and commercial success. By working collaboratively with our authors on marketing campaigns, we’ve been able … [Read more...]
How We Created a Box Set to Increase Ebook Sales 350%
Looking for ways to increase ebook sales? There is a challenge to drawing readers into a series after several books have been released. In March, Lila Dubois and I released Delicate Ties, book eight in our Trinity Masters series. The series has been very successful, yet our … [Read more...]
How Traditionally Published Authors Market Their Books (Free Flipbook!)
With the high volume of books launching each year, competition for readers’ attention is skyrocketing while publicity teams’ bandwidths are stretched thin — so publishers these days are asking their authors to take on more and more of their own promotional activities. In … [Read more...]
How Marketing Goals Affect BookBub Ad Campaigns [Infographic]
When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you're trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a … [Read more...]
Promoting a New Release with BookBub Ads [Case Study]
When author Lauren Blakely was getting ready to launch her new book, Mister O, she decided to experiment with BookBub Ads. Three months later, Mister O is a USA Today, Wall Street Journal and New York Times bestseller. Here’s how Lauren used BookBub Ads as part of this … [Read more...]
How I Launched My New Release and Sold 20K Copies
This summer I released Earth Alone, the first novel of my newest indie-published science fiction series, Earthrise. In its first seven weeks, the novel sold over 20,000 copies and received millions of page reads in the Kindle Unlimited library. Before the launch, my goal … [Read more...]
Marketing a New Book: 6 Tactics Authors & Publishers Love
When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about … [Read more...]
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