With the high volume of books launching each year, competition for readers’ attention is skyrocketing while publicity teams’ bandwidths are stretched thin — so publishers these days are asking their authors to take on more and more of their own promotional activities. In … [Read more...]
Diana Urban
Diana Urban is an internationally-published author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and Lying in the Deep (Razorbill). She was previously a Marketing Manager at BookBub. Follow her on Instagram, Twitter, or TikTok.7 Top Book Marketing Tips from DBW 2017
Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2016
We love helping authors and publishers learn how to get more readers. So each week on the BookBub Partners Blog, we publish articles with actionable marketing tips, BookBub insights, and new book promotion ideas to inspire our readers. In 2016, we published dozens of … [Read more...]
Self-Publishing Your NaNoWriMo Book? Don’t Miss These Steps!
It’s National Novel Writing Month (NaNoWriMo)! If you’re participating and decide to self-publish your NaNoWriMo work rather than seek traditional publication, there’s one important thing to remember: Your completed NaNoWriMo book is most likely not ready for readers. A … [Read more...]
5 Ways to use Facebook Groups to Build Book Buzz
Giving fans a dedicated community space can help them feel more connected to a book and author. While these communities might not have thousands of members, the fans who participate often become loyal advocates for the author, which is essential for creating word-of-mouth … [Read more...]
What Do You Want to See on the BookBub Partners Blog?
Over the past couple years, we’ve published nearly 200 articles on book marketing, on topics ranging from optimizing BookBub Featured Deal submissions to examples of fantastic Instagram posts from authors. As we look forward to 2017, we’d love to find out what you're … [Read more...]
Promoting a Sequel in a Book’s Back Matter (With Examples!)
The end of a book is some of the most valuable marketing real estate an author or publisher has to promote a sequel. This is the exact spot where readers are primed to continue the characters’ story. But if the sequel isn’t effectively promoted in a book’s back matter, the … [Read more...]
Promoting a Box Set with BookBub Ads [Case Study]
When author Mark Dawson wanted to increase awareness for his books, he decided to use BookBub Ads to promote The John Milton Series Box Set, which includes the first three books of his 9-book series. This strategy not only increased awareness of his box set, but also grew … [Read more...]
How Marketing Goals Affect BookBub Ad Campaigns [Infographic]
When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you're trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a … [Read more...]
Promoting a New Release with BookBub Ads [Case Study]
When author Lauren Blakely was getting ready to launch her new book, Mister O, she decided to experiment with BookBub Ads. Three months later, Mister O is a USA Today, Wall Street Journal and New York Times bestseller. Here’s how Lauren used BookBub Ads as part of this … [Read more...]
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