Convincing readers to purchase a book written by an author they haven’t heard of before is a common marketing challenge, whether you’re promoting a debut book, trying to expand your readership, or breaking into a new genre. When author Christian A. Brown released Raven’s … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
13 Author Websites That Look Great on Mobile Devices
When authors think about their websites, most think about the version that shows up big and wide on a desktop or laptop screen — not the narrow mobile version that readers view on their phones or tablets. But today those mobile sites are very important. Mobile visitors … [Read more...]
Social Media for Authors in 2025: Data from 850+ Authors
In 2025, social media has become a near-ubiquitous part of life online, including for authors. We asked more than 850 authors to tell us how they’re using social media, and over 78% reported using at least one platform at least weekly — representing a significant block of … [Read more...]
Early Look: A Simpler Way for Authors to Create Websites
BookBub is best known in the author community as a promotional service that helps boost book sales, but we’re always exploring ways we can do more for authors. Today, we’re excited to share an early look at a new service we’re working on — an easy-to-use website builder … [Read more...]
How to Plan a Marketable Fiction Book Series
Think about the last time you read a book you didn't want to end. That longing for more is a significant part of the appeal of reading. A series allows readers to spend more time in a world they've grown to love, with characters they've become attached to. It's like catching … [Read more...]
Publishing Leaders Share 9 Bold Predictions for 2025 and Beyond
What better time than the halfway point of the decade to pause and take stock of the ever-changing book world? We asked 18 experts and leaders from across the publishing industry to reflect on what’s changed for authors and publishers over the past five years and share their … [Read more...]
How I’m Thinking Differently About Selling Books in 2025
At the end of 2019, I remember planning my upcoming ad strategy and thinking, There are totally different ways to think about selling books than I have in the past. This single thought lit a fire that, five years later, continues to shine a path around my strategic … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2024
As another year comes to a close, we're excited to continue an annual tradition: rounding up the most popular articles from the BookBub Partners Blog! This year has been full of fresh book marketing ideas and tips from authors across the publishing spectrum. Whether you're … [Read more...]
21 Ways Authors Delighted Their Facebook Followers in 2024
Facebook is an important tool for many authors to build their email lists, sell books, and create connections with readers. What kinds of posts are working best right now to achieve these goals? Below you’ll find 21 ideas we gathered from authors who saw high numbers of … [Read more...]
21 Ways Authors Use Reader Magnets to Grow Subscribers
An email newsletter is one of the most important marketing tools authors have to contact their readers. How can you convert more of your author website visitors to newsletter subscribers? One popular strategy is to offer a reader magnet. A reader magnet is a digital … [Read more...]
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