BookBub Ads is a powerful advertising tool for book marketers looking to connect directly with readers at the exact moment they’re looking for their next great read. And like any display advertising platform, getting BookBub Ads to work requires learning how to effectively … [Read more...]
BookBub Ads
BookBub Ads is an auction-based advertising platform that lets you promote any book, any time at the bottom of BookBub's daily emails. Here are a few of our top posts on running BookBub Ads campaigns:
5 Book Ad Design Tools for Authors
Your ad image plays a huge role in driving readers to click on (and buy!) your books. The good news is you don't need to be a professional designer — or hire one — to create effective book ads. There are tools out there for everyone, no matter your artistic capabilities — … [Read more...]
The Best BookBub Ads of 2025
As we wrap up another year, it's time for our annual roundup of the best BookBub Ads campaigns! These ads represent a diverse mix of advertising strategies — including different genres, price points, book formats, and bidding strategies — and showcase the many ways a BookBub … [Read more...]
How I Use BookBub Ads to Sell Full-Price Books
For years, I believed BookBub Ads were only for discounted books. Every case study, every success story, every example I saw featured $0.99 books. Authors would drop their price, run a BookBub Ad, and watch the sales roll in. But not every author wants to discount. So … [Read more...]
8 Book Ads Readers Loved (That Are Easy to Create!)
A strong image is a key part of any successful ad campaign, because it’s all your readers see! You can use BookBub’s in-form creative builder to create strong book ad images from simple templates. But if you want to create your own designs, and you’re not quite ready to … [Read more...]
How One Author Grew Annual Revenue by 27x
When author Phillip Drayer Duncan was preparing to release the fourth book in his urban fantasy series The Blade Mage, he knew it was time to kick his advertising into gear. Book one in The Blade Mage series was released in 2020, with books two and three following in … [Read more...]
Tips for Troubleshooting BookBub Ads Campaigns
BookBub Ads is the most flexible tool we offer, and can be an effective option for driving sales, reaching new readers, and running cost-effective ad campaigns. But that flexibility has a trade-off: It can be hard to know what to change about your campaign to create a … [Read more...]
14 Creative Hooks That Drive More Ad Clicks
Display advertising can be an incredibly effective way to reach new readers and sell more books. But you only have a couple of seconds once a reader sees your ad to capture their attention — which is why your ad needs a compelling hook that will catch their eye and get them … [Read more...]
BookBub Ads Demystified: Targeting Tips from Top Advertisers
If you’re trying to drive book sales, running ad campaigns is a great way to reach both existing fans and new readers. One feature that makes BookBub Ads an especially powerful book marketing tool is the ability to create custom audiences for your campaigns by targeting … [Read more...]
A Step-by-Step Guide to More Profitable BookBub Ads
For many advertisers, a key book marketing goal is to run ad campaigns that are ROI positive, meaning they make back at least the amount they spend. The cost of a BookBub Ads campaign is variable by nature: As the advertiser, you have complete control over your budget, as … [Read more...]
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