As a literary agent, I’m lucky enough to go to a lot of writing workshops, where I usually dish advice about one of two things: query letters or social media. When it comes to social media and publishing, digital platforms have a special place in my heart. After all, … [Read more...]
How to Write a Good Hook & Start Your Novel with a Bang!
Whenever people ask me what the most difficult part of writing a book is — the beginning, middle, or end — I usually say, “All of it.” Each section of a novel comes with its own set of challenges: Middles are hard to plot, ends need to be satisfying (and in my novels, they … [Read more...]
9 Top Book Marketing Takeaways from BookExpo 2018
At last week’s BookExpo 2018 — the biggest annual publishing conference in the US — several sessions and panels covered book marketing and sales topics. We gathered tips from experts at the leading publishers, literary agencies, and publishing or marketing vendors, and we’re … [Read more...]
How to Increase the Click-Through Rate of a BookBub Ads Campaign
BookBub’s power readers are always on the hunt for new content, and with BookBub Ads, authors and publishers can easily promote their books to this engaged audience. BookBub Ads give advertisers control over every element of their campaign — targeting, scheduling, budget, … [Read more...]
25 Creative Ways Authors Use Images for Social Media Marketing
Whether you’re promoting a specific book or trying to drive exposure to boost an author’s brand, posting eye-catching images is imperative to capturing readers’ attention on social media. Some social platforms revolve around sharing visual content, including Instagram, … [Read more...]
How to Write 12 Books in 6 Months to Grow Sales & Populate a Backlist
Thanks to the rise of binge-reading and binge-watching behavior, today’s readers often plow through an entire book series quickly. I’m a binge-and-repeat reader myself — I will glom onto a series from start to finish, only to repeat the process months later with the same … [Read more...]
20 Top BookBub Ad Designs Readers Want to Click
Setting up a BookBub Ads campaign only takes a few clicks, but we often get questions about what creative designs work best. To provide some inspiration as you plan your next campaign, we’ve rounded up 20 of the top-performing BookBub Ads designs from the 150K+ ads … [Read more...]
Why Smart Authors & Marketers Discount Their Books [Infographic]
Running a price promotion and driving exposure with a BookBub Featured Deal lets you reach new power readers, drive backlist book sales, get readers hooked on a series, and possibly boost a book up the bestseller lists. This data reveals why discounting books is a powerful … [Read more...]
21 Ways Authors Recommend Books to Their Readers
Authors, have you recommended a book on BookBub.com? It’s a fun and easy way to connect with readers and help them discover more wonderful books to read… but it’s also a useful (and free!) promotional tool. Making a recommendation on BookBub lets you engage with … [Read more...]
What’s the Best Price for Your Next Ebook Promotion?
Running an ebook price promotion is a great way to drive revenue, maximize unit sales, and connect with new readers. And if you want to run a Featured Deal to reach BookBub’s audience of millions of power readers, you’ll need to run a limited-time discount (between $0.99 and … [Read more...]
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